Twitter Tools That Help With Efficiency

If you’re as busy as I am, you don’t have time to spend all day finding content, and managing your Twitter account. Steven Hughes wrote a great post a few weeks ago about how to manage Twitter efficiently, and spoke about Twitter tools. I’ll expand more on that topic in this post. There are plenty of Twitter tools out there that make it a lot easier for you to do your daily Twitter work. Here are some of my favourite Twitter tools for content and account management that I could not live without:


Hootsuite is my go-to command center for monitoring and responding to Twitter messages. I recently wrote a post that explains how I set it up so I’m always listening. Hootsuite makes it easy to manage all of your incoming, and outgoing messages on Twitter, making it a lot easier to follow conversations. It’s also a great tool to monitor conversations from your favourite Tweeps, and some industry hashtags. If you’re still tweeting directly from Twitter’s website – STOP. Start using Hootsuite, it will make your life a lot easier.


BufferApp is my content scheduler – I prefer the interface and the ease of use compared to Hootsuite’s content scheduler. With BufferApp, you set pre-determined times for your tweets to send out for each day of the week. When you find an article you like, you can “buffer” it in BufferApp, and it will be added in the dashboard for your next scheduled tweet. You can buffer 20 tweets at a time if you want, and you’ll be sure they will tweet out at the different times that you selected. Also, BufferApp has an easy analytics dashboard that shows you how many people replied to your tweet, re-tweeted, your total reach for that tweet, and how many people clicked on your link. It makes it very easy to track the performance of your tweets.

Buffer for TwitterTweriod

Tweriod is a neat little app – it calculates when your Twitter followers are most active by measuring when they mention and retweet you the most, and gives you an optimized schedule for the best times for you to tweet. You can get a free report that separates the results in weekdays vs. weekends, but if you pay a couple dollars for a report (and I suggest you do, it’s worth it), you can get optimized schedules for every day of the week. What’s AWESOME about Tweriod is that it integrates with BufferApp, and automatically fills in the best schedule for you.

Tweriod for TwitterGoogle Reader

You’re probably wondering how Google Reader is a Twitter tool – You can subscribe to your favourite blogs with Google Reader, and have the RSS feeds appear in one single location, making it easy to sort through a lot of content at once. You can also subscribe to Google Alerts RSS feeds, and put it into your Google Reader, so you can keep up on the latest news about a certain topic. What’s even better is that BufferApp has an applet that integrates with Chrome, Safari, and Firefox. When you go through your Google Reader, and find an article you like, you can schedule it right from Google Reader by pressing the “buffer” button on your browser – makes it ridiculously easy for you to schedule your content. Another added bonus – you can organize your content in folders. So all of your Social Media RSS feeds can go into the Social Media forlder, Marketing RSS feeds in marketing folder, and so on…

Reader for is neat – you can search for topics across different social networks, blogs, video hosting sites, etc., and set up an RSS feed for your search results. Once you have your RSS feed setup, you can import it into Google Reader and make it really easy for you to schedule out YouTube videos, or any other content you found on SocialMention.


I use Tweepi for one thing – flush people that haven’t followed me back. Tweepi makes it very easy for you to sort through people that you have followed, and that are not following you back, so you can unfollow as needed. If you invest into Tweepi premium, you can also use it to find new Tweeps to follow, which might be useful for some.

These are the tools that I use day-in, day-out, to manage the multiple Twitter accounts I manage. Without these tools, I would waste A LOT of time throughout my day. I’m able to schedule content within 30 minutes each day, and manage my Twitter followers within 10 minutes each day. That totals 40 minutes of account/content management – the rest is dedicated to monitoring and engaging with Twitter followers.

How long does it take you to schedule content, and manage your Twitter followers each day? Do you wish you had more time on your hands for engagement? Please leave a comment below!

Daniel Hebert
Daniel Hebert is an award-winning graduate of Mount Allison University. While he studied marketing, his favourite subject was learned outside the classroom: Social Media Strategy. Daniel has been a social media manager in the B2B sector, and now has his own blog. Daniel’s social media presence has gotten him a lot of attention in his local community, which has lead to guest speaking events. It also led to others writing pieces about his social media approach, including articles from Ragan Communications, Media Bistro, and Chris Dessi, CEO of Silverback Social. Daniel has an entrepreneurial, self-motivated attitude, which has led him to be a finalist in one of Canada’s top business competition for students. If he wasn’t a marketer, he would take his love for food and become a chef. He lives in Halifax, Nova Scotia, Canada.
Daniel Hebert

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  1. Jeffo says:

    Hi there, Daniel. I will have to re-visit Hootsuite and try again. I've recently been experimenting with an app called… I would be curious to get your thoughts on this — I must say I think it has made my Twitter activity a whole lot easier. It tells me who is most active — who are my 'influencers', who I might want to follow and who , perhaps, I shouldn't be following at all. Certainly worth the look, I think

    • Daniel Hebert says:

      Cool! Hootsuite is great, if you set it up properly :)

      I've briefly used for a little while, but didn't really like it (that was a while ago though). I might have to give it another shot :P .

  2. Kittie Walker says:

    OK I added reviewing my Hootsuite setup onto my to do list when you wrote the last article about it because it had gotten so clunky for me that it was unmanageable. Moved it to the top of the list to take another swing at this weekend. I'm still a subscriber – just don't use it. Love buffer – awesome tool.

    • Daniel Hebert says:

      Haha, glad you found my Hootsuite Setup article useful Kittie! Let me know how it goes, and how you find the setup.

      I agree, Buffer is an awesome tool – do all of my content scheduling through it. I find it a lot easier to schedule stuff than Hootsuite.

  3. Vernon Niven says:

    A lot of people don't know that HootSuite has over 30 plug-in utilities now available in their App Directory. Lots of popular SMB tools. We ( joined back in August.

    Here is the list :

    • Daniel Hebert says:

      Thanks for bringing that up Vernon! I don't use it as much for the apps, but more for managing my conversations. I should probably look into it a bit more though, as some of these apps look like they would be useful :)

  4. akismet-f5e0ded54352cdd7d45066b2bec9ade4 says:

    Great article! I think HootSuite is at the top of its game right now. So many apps to work with!

  5. Great piece! Only thing I do not get is about Tweepi. Why is it so important that people always follow back? I follow lots of people and companies that won't follow back, yet I am interested in what they have to say. This is not criticism. I am honestly interested in the rationale, so I can learn.

    • Daniel Hebert says:

      Tweepi can be used for a lot more than following back/flushing. If you get a premium subscription, you can actually create targeted twitter lists, blocking spam accounts, finding influencers, etc.

      I use it mostly to follow back/ unfollow accounts that aren't following. You bring up a good point, one that I think a lot of people don't understand. It really depends on how you use Twitter – if you use it to gather information, then you might follow someone, and not unfollow if they don't follow back.

      A lot of people/companies use Twitter for lead generation/marketing purposes though. So if you follow someone, and they don't follow back, you can assume they're not interested in receiving your message (if they don't follow you, your message won't appear in their streams). Also, Twitter puts a cap on how many people you can follow – let's call it the followback ratio. So if you follow a lot of people, you might end up hitting that cap. In order to free more followers, and start following more targeted people that are interested in your message, you'll have to start unfollowing people in order to get that followback ratio back to normal. The best way to free some followers is to unfollow the people that aren't following you back (aren't receptive to your message). This is a common strategy for building up a targeted twitter following that is interested in your message.

      In a lot of cases, it doesn't matter if you unfollow or not people that aren't following you back. But if you're using Twitter for lead generation (marketing), it does matter.

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