Gonna Get Me Some Action (Movie FX)!

Have you ever looked at the video that you took with your iPhone or iPad and wonder what you could do to give them that little bit of pizazz? You know, like rather than take that hum-drum Christmas dinner video that you take every year, instead take one that has aliens dropping in and blowing up the Christmas turkey. How about blowing up that beat up old car of yours with a sidewinder missile, without having to wonder how you are getting to work in the morning?

"Action movie

photo credit: openDemocracy via photopin cc

Enter Director / Producer J.J. Abrams (Star Trek, Mission Impossible – Ghost Protocol, Lost) and his special effects company Bad Robot Interactive, with an iPhone / iPad app that turns your hum-drum mobile device videos into epic, special-effects filled, clips of awesome! Enter Action Movies FX!

It’s Da Bomb! (plus MUCH More!)

The first time I used this app was to give my kids a giggle when they where hanging out in the backyard with the neighbour’s kids, bored on a Summer’s day (if that is possible). Standing there I narrated the lead up to dropping a giant ball of steel on all four of them. Next I had fun with a client that I had been working on a Twitter project for, by crashing an F/A-18 Fighter Jet into his SUV crossover. Each one took less than a minute to film and less than that to add the desired effect. The reaction to these videos is always the same; laughter, followed by “WOW! That is so cool!!”

[youtube http://www.youtube.com/watch?v=SA9DnUlLff4&w=560&h=315]

 

[youtube http://www.youtube.com/watch?v=IxeeiJAO8EM&w=560&h=315]

What you get is a pretty straight forward app that allows you to pick the special effect you want in your video, a target on your video screen to ensure that you have the camera positioned perfect, and a few moments to render your special effects filled video clip. Just like that you can have a video that is the envy of your friends (well, at least those who don’t also have Action Movie FX). You even get some mayhem from some of the combat gadgets found in the video game Call of Duty: Black Ops 2!

It’s Fun, But Is It Business Friendly?

Was there something written in the Holy Bible of Marketing that says that you have to create videos to attract people to your business product or service with videos that are actually about your product or business? Think about this. Do major name brands pay to make a movie, or do they pay to have their product IN the movie. Use this app to have some actual fun promoting your business. Create an action filled clip for YouTube that has your product or service in the movie. It may not win you an Oscar, but it will get you noticed.

…. aaaaaaand ACTION!

 

Is It Time to Declutter Our Technology Habits?

As is my routine at this time of year, I’m reflecting on everything that has transpired business-wise over the past three quarters. This ranges from reviewing our achievements versus goals, the technology that we use, the effectiveness of our processes and so on.

TechnologyThis time just as I was starting this process, Chris Brogan wrote an interesting post about the amount of literature, digital or otherwise, that we consume. He questioned whether we are getting everything we could from this knowledge because the ever increasing volumes could be diluting our learning. With that in mind, he challenged his audience to read just three books from November 2012 until the end of October 2013. I’ve chosen three books to concentrate on; you can check them out if you’re interested.

I have serious doubts over my ability to stick to this challenge; my work simply won’t permit it, but it has certainly gotten me thinking about all the clutter in our business lives — specifically, the technologies that we choose to purchase.

It dawned on me that every client that we’ve worked with this year, all bar one (that we didn’t touch on this subject with), has purchased a piece of software that they have then not gone on to use. It has varied from small to medium recurring payments for a SaaS up to substantial financial outlays.

Is the line really blurring this much between B2C and B2B, that small to medium sized businesses really are behaving like consumers rather than businesses? This trend has been emerging over the last few years but this is the first that I have seen this effect become so widespread.

My thoughts are that this is part of a wider problem. We are gathering inputs and resources from far and wide, well past what we’re actually going to use, well past what is actually necessary, and we’re failing to properly use all this information. I think it fosters a sense of confusion amongst those who need to learn the most. Too much information is overwhelming; if you don’t focus, you’ll start to stagnate under the pressure of an implied need to know more.

In life, less is almost always more, and it seems this principle is just as relevant to businesses. What are your thoughts? Please leave a comment below!

Welcome to SteamFeed

Thank you for taking the time to SteamFeed, a forever evolving project. A place where you can find real professionals discussing real strategies and actions in marketing, social media, and technology.

SteamFeed (@steamfeedcom) was founded out of frustration that there is a significant problem in our social media industry. The so called ‘Gurus’ and ‘Experts’ have misled and leeched off of us long enough. The time to take back our community is now.

Topics on this site will be separated in the following categories: Marketing, Social Media, Technology, and Business. Here are some of the topics that will be covered on SteamFeed:

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Welcome to the revolution! #SMRebels

DJ Thistle
D.J. Thistle is a co-founder of SteamFeed, a blog that focuses on the latest trends in social media, technology, and marketing. His passion in technology is only rivaled by his desire to connect with others through social media. He has been a featured speaker multiple times on how to get started in social media at various wine industry events. He has spent the last 8 years teaching in public and private schools in Massachusetts and California. He is happily married and enjoys every moment of raising his beautiful daughter.
Daniel Hebert
Daniel Hebert is an award-winning graduate of Mount Allison University. While he studied marketing, his favourite subject was learned outside the classroom: Social Media Strategy. Daniel has been a social media manager in the B2B sector, and now has his own blog. Daniel’s social media presence has gotten him a lot of attention in his local community, which has lead to guest speaking events. It also led to others writing pieces about his social media approach, including articles from Ragan Communications, Media Bistro, and Chris Dessi, CEO of Silverback Social. Daniel has an entrepreneurial, self-motivated attitude, which has led him to be a finalist in one of Canada’s top business competition for students. If he wasn’t a marketer, he would take his love for food and become a chef. He lives in Halifax, Nova Scotia, Canada.
Daniel Hebert

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