My SteamFeed Experience and Personal ROE

SteamFeed is providing awesome ROE. What is ROE you ask? – that is Return on Engagement. A bit different than the usual ROI, yet extrememly important all the same. When SteamFeed launched back in September of this year, I was honored to be considered to be an author for such a wonderful project. I thought about the time commitment, whether I could hold my own with such a qualified, awesome group of authors and social media professionals. I have been blogging for a few years now, and am totally immersed into the social media world with everything from blog sites, to internet radio shows. Still I wasn’t sure what I was going to do with the offer – I am so glad that I saw the potential and decided to be a part of what is turning out to be everything it promised and more.

An Honor and a Family

What I have experienced with my own SteamFeed experience has been nothing short of spectacular. Let me say that the founders DJ and Daniel have done an awesome job of putting together a great group of folks who just happen to be social media professionals covered in awesomesauce. What DJ and Daniel have additionally done is provide an unbelievable foundation of support for all of us participating in this important project. I said “my personal” experience because that is all I can speak to, however I would be tempted to assume (a sometimes scary thing) that I am not alone in my assessment of the project thus far.

My Personal ROI

How can provide ROE to a blogger, social media professional like myself? Well to be honest, in many ways. Not only has it pushed me to provide better content and gotten me to write on a much more consistent basis, but the connections and support have been absolutely phenomenal. Everyday I look forward to seeing what awesome content is going to be released on the site by the incredible authors who are a part of the project. I learn something new literally everyday. Not only some interesting, useful information, but also information that helps me be a better social media professional, which in turn allows me to be a better asset to my clients. Everyone wins all the way around.

Putting the Social in Social Media

For me the biggest and most valuable component has been the support from my fellow authors, you folks ROCK! Some of you I had relationships with already, but the majority are new awesomesauce friends. I have made some great new friends, and gotten closer to many that I already knew. Even people who are not involved directly with the project, but still support it, and the content authors. I am amazed at the lack of ego that my fellow authors are showing, it is so clear that the focus is on what  Steamfeed provides to the social space, not the individual. That comes directly from the actions and attitudes displayed by founders DJ and Daniel in my humble opinion.

Overall Grade

I would give Steamfeed, DJ, Daniel, the authors, and it’s supporters a well deserved…big…A+….

So what grade would those of you that are visiting the site give SteamFeed?

If you would like to be considered to become a new author, please email Daniel and DJ at

Collaborate With Care

Ahhhhhh…social business! Connections are made, relationships developed and the idea to collaborate on promotions and projects sounds like a “sound” – I couldn’t resist the play on words – and savvy idea. It can be, but it can also be a hectic endeavor ending in headaches that might disconnect the parties involved if not handled properly. With that in mind, I thought a post dedicated to some of the best practices I’ve developed during my time spent collaborating might be in order. Especially with 2013 right around the corner with the potential for many new collaborations. It also seemed fitting because Steamfeed itself couldn’t work without collaboration!

Top Tips to Collaborate With Care:

  1. Someone has to take ownership of the collaboration. While it would be very nice to think that a collective group can make decisions, it tends to be problematic. Discussions can last for so long that actual action never gets taken. Someone has to be the final “next step” taker within the collaborative group. Someone has to ensure the process stays on track and you eventually take the steps to reach the end goal or purpose that made you collaborate in the first place.
  2. Deadlines are even more important within a group setting. When you miss a deadline and you’re the only person working on a project, it’s only an inconvenience for you – and possibly the single client who asked you to take on the project. When you’re working on a collaborative concern, that missed deadline inconveniences the entire group.
  3. Choose collaborators with care. Is everyone willing to do the work involved to make the collaboration a success. Will someone put a project for the group on the back burner when a project for their own company takes precedent? Do the collaborators know how much time/involvement is involved to make a success of the collaboration.
  4. Share expectations with your members. Once you set up the owner/boss that person has to share the plan, the course of action and any and all expectations with all collaborative parties. So far, I’ve yet to work with a mindreader and to expect your group to read your mind or understand your intent via osmosis is unrealistic and could set your collaborative effort on the road to disaster.
  5. Don’t let it take over and devalue your core business. While collaborative efforts can result in income for the group, they can’t and shouldn’t be entered into if it comes at the expense of your main business purpose and function. Your business overhead and expenses still remain. Make sure your main income pipeline doesn’t take a hit.
  6. Collaborate with intent. You must determine and strive toward actual goals. You must measure ROI and value. Unless the collaboration is for fun only, or a hobby group, there has to be a bottom line. What is the collaboration working toward. What is the intent, the purpose?

I have felt the pain and the pleasure of collective efforts. When they’re good, like the collaboration that is Steamfeed, they are oh so VERY good. But when they go bad, they can go bad with a vengeance and cause irreparable damage to friendships, reputations and your business. I hope you’ll keep my tips in mind as you undertake a collaboration with care and intent!

Hey Ma! I’m on the Radio…

Listen in as co-founder Daniel G Hebert speaks with Gettysburg Gerry from Studmuffin Media about the spark that started SteamFeed, the process, and the entire journey. Yes, we even discuss co-founder DJ Thistle! Listen in, and learn about this exciting project.

Listen to internet radio with Gettysburg Gerry on Blog Talk Radio
In this podcast, Daniel and I discuss:
  • Daniel’s background, and how he got involved in social media.
  • How Daniel and DJ met, and the initial sparks for SteamFeed.
  • How the idea grew to a lot more than was initially planned.
  • The setup of the site, and the work that was involved to get it ready for launch.
  • The “fake expert” and what to watch out for.
  • The process that Daniel and DJ go through to bring on new authors.
  • The overall goal/mission for SteamFeed

We finished off by discussing two very interesting prototypes from Google: The Google Car, and Project Glass.

I hope you enjoyed this podcast! Please leave your thoughts or comments below!


Welcome to SteamFeed

Thank you for taking the time to SteamFeed, a forever evolving project. A place where you can find real professionals discussing real strategies and actions in marketing, social media, and technology.

SteamFeed (@steamfeedcom) was founded out of frustration that there is a significant problem in our social media industry. The so called ‘Gurus’ and ‘Experts’ have misled and leeched off of us long enough. The time to take back our community is now.

Topics on this site will be separated in the following categories: Marketing, Social Media, Technology, and Business. Here are some of the topics that will be covered on SteamFeed:

  • Startup fund-raising and investing
  • Personal branding
  • Social media numbers
  • Social media movements
  • Online branding
  • Inbound marketing
  • Traditional marketing
  • SEO
  • WordPress and plugins
  • Social Media Management
  • PR
  • And so much more…
 Don’t forget to check out our authors, and explore our mobile site!

Remember, we’re here for you. Have a question? Put it in the comments section, tweet us, or email us. We’ll get back to you. We promise.

Welcome to the revolution! #SMRebels

DJ Thistle
D.J. Thistle is a co-founder of SteamFeed, a blog that focuses on the latest trends in social media, technology, and marketing. His passion in technology is only rivaled by his desire to connect with others through social media. He has been a featured speaker multiple times on how to get started in social media at various wine industry events. He has spent the last 8 years teaching in public and private schools in Massachusetts and California. He is happily married and enjoys every moment of raising his beautiful daughter.
Daniel Hebert
Daniel Hebert is an award-winning graduate of Mount Allison University. While he studied marketing, his favourite subject was learned outside the classroom: Social Media Strategy. Daniel has been a social media manager in the B2B sector, and now has his own blog. Daniel’s social media presence has gotten him a lot of attention in his local community, which has lead to guest speaking events. It also led to others writing pieces about his social media approach, including articles from Ragan Communications, Media Bistro, and Chris Dessi, CEO of Silverback Social. Daniel has an entrepreneurial, self-motivated attitude, which has led him to be a finalist in one of Canada’s top business competition for students. If he wasn’t a marketer, he would take his love for food and become a chef. He lives in Halifax, Nova Scotia, Canada.
Daniel Hebert

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