Call To Actions Need To Result in Action

The call to action (CTA) is one of the hardest things to master when it comes to e-commerce. It’s relatively easy to design an attractive page, and you can write great content that gets people pumped. At the same time, it doesn’t matter how good everything else is if your CTA falls flat. If you are having a hard time getting people to buy your product, then use these tips for a better CTA.

call to actions

photo credit: hiddedevries via photopin cc


Make it Distinguishable

Your CTA needs to be distinguishable. Most websites are using CTA buttons so that users know exactly where to click to buy, sign up or do anything else that you need them to do. If you want people to perform an action, then make the CTA button easy to see.

For example, if you have a red website, then make the CTA button blue or yellow. It needs to contrast so that users know exactly what to click.

Use a Consistent Design

You also need to keep the design consistent throughout your website. If the CTA button looks different on each page, then users might get confused about what they need to click. Keeping the design consistent in terms of color and shape will improve the number of users that click the button. It will also keep users from getting confused.

Active Phrases

The CTA button needs to have an active phrase so that users know what to do. Many novice Webmasters write “Click Here,” but this can kill your click-through rate. You need to be more descriptive than this. It lets people know what to expect when they click the button, and an active phrase will persuade more people to buy from you.

For example, you can use “Download Now,” “Get Started,” “Sign Up Here” or “Show Me More.”

Multiple CTA Buttons

You might feel a little pushy if you put multiple CTA buttons on one page, but this can actually help you under certain conditions. If your Web page is long, then some users won’t want to scroll all the way down to find the CTA button. Some users want to buy now, but they don’t know how to go forward.

You should have at least one CTA button above the fold, and then another under a long page of text. This makes your CTA button more visible and accessible, and it should improve your click-through rate.

Use Every Page

Most users will skim through all of your pages before deciding to buy your product. The key to improving your sales online is to make the sales process easy for customers. If you add the CTA button to just one page, then some users may forget where it is. These users will just leave to find another seller.

Conclusion

Many website owners don’t know how to properly make and position their CTA, but you need to learn this quickly if you want to improve your conversion. Just use a good design that contrasts your website, make it easy to find and use active phrases. These few tips on a proper CTA should help you sell more products or services.

How do you use call to actions on your website? Please leave a comment below!

Guerrilla Marketing: Winning The Battle for Attention

Whether you are a business owner or a marketing agency, you need to realize that you are smack dab in the middle of a battle. This battle is for your potential customer’s attention. It’s no secret that we are all constantly bombarded with advertisements. Ads are on the signs of every building in your city, each show you watch on TV, and on pretty much every web page you visit. Advertising permeates our lives. Due to this barrage of ads, people are no longer paying attention. What was the last commercial you saw on TV? You probably have no idea – I know I don’t.

Gone are the days where can you expect that by having a catchy slogan, a promise of being better than your competitors, and a decent sized ad budget cut it. Hate to break this to you, but your potential customers are ignoring you. The only saving grace in all this is that they are ignoring your competitors too. So, let’s take a look at what you can do the break out of invisibility and step into the spotlight.

Guerrilla Marketing

photo: Max Bordonaro

First off, what the heck is Guerrilla Marketing? I think a good basic definition is this: Guerrilla marketing is going after the conventional marketing goals but doing it by using unconventional means and a fair bit of imagination. Sounds simple enough, right?

So, how do you get started?

Know Your Target Market

Who buys your product/service? Where do they eat? What are their leisure activities? What are their habits? What does the world look like in their eyes? Learn where to find your customers throughout each aspect of their daily lives. Find out what the clutter is that you need to cut through. Once you can do this, it will be much easier for you to be effective with guerrilla marketing tactics.

Get Outside the Box

Listen, if you want to grab the attention of your prospects, you have to do something worthy of their attention. This doesn’t have to be crazy or expensive. If you have a Brick and Mortar this is easiest by using your physical surroundings to gain attention. Altering the status quo, even if it’s just chalking your sidewalk can be very effective. What can you do to ensure people take notice that your store is there? Be bold, unafraid, and take a chance

Make Customer Service Your Secret Weapon

Most don’t think of this as a Guerrilla tactic, but it’s a crucial one. This is one of the easiest areas for you to take the lead. You, as a small business, have the ability to offer a level of customer service that no major company can possibly compete with. Want to build fast word of mouth? Offer customer service that is so outstanding that your customers can’t help but spread the word like wildfire.

Create Strategic Partnerships

Chances are that people who make ideal customers for your business also fit the same demographics of other businesses that don’t compete with you. Why not align forces for a special offering? Cross promotion in unusual ways can work miracles for your bottom line.

I know this is a very surface level overview of Guerrilla Marketing tactics, I will be getting a lot deeper into specific uses here on a monthly basis.

Do you use Guerrilla Marketing in your business? I would love to hear what you do in the comments section.

How a homeless guy increased his income with one little tip

Are your marketing campaigns not bringing the results you were expecting? There could be a big reason why!

In this podcast, you will discover the difference between marketing vs. selling and how just minor tweaking to your campaign could make all the difference in the world!

Thanks for listening! I’ll leave you with the following questions, and please leave a comment below!

  1. How are you currently marketing? Or are you really selling still? How is that working for you?
  2. Is your marketing staying in line with your overall brand image?
  3. Do you understand who your target audience is? Not just age and gender, but really knowing them.
  4. Is marketing making your selling superfluous?

If the podcast player isn’t working on your browser, you can listen to it here.

There’s No “I” In Connect

We’ve all been there. You go to a BAH (Business After Hours) event with a pocketful of business cards and the idea that you might make some great connections. You grab a drink, after all it’s been a long day, and get ready to mingle and chat.

Networking eventThen Mr. or Ms. “All About Me” chooses you as their next target.

Before you can even contemplate moving your arm into a handshake position, a business card has been shoved into your unsuspecting palm, leaving a paper cut no less, and you’re bombarded by a wall of sound. Mr. or Ms. “All About Me” profess him/herself to be this AWESOME person. You can’t get a word in edgewise. There are no breaks, no polite pauses, not even the barest hint that this individual might pretend to have any interest in you. Before you know it, Mr. or Ms. “All About Me” finishes, nods, claps you smartly on the shoulder and is gone.

Could there be anything worse? Maybe. Many of us deal with this on and off, every day, digitally, as we traverse the online world of Business Before, During & After Hours. You might call it social media.

Picture this, you decide to take part in a Facebook connection building session, often called a “like” or “fan building” party. They seem as benign as the local after hours networking event.

Then it happens. Your wall takes a direct hit, and it sounds a little something like this:

Hi. My name is Joe Blow and I own a company called Blown Away With My Own Self Worth, Inc. We provide our clients with unending rants about how awesome we are, never once listening to what they actually want, need and are willing to pay for. Are you looking for someone who can talk incessantly about themselves – hard selling, deep discounting and making ridiculous guarantees, all the while making you feel like you’re less important than the gum they just scraped off their shoe? Of course you are. Send us your email and phone number and we’ll add you to our mailing list, call you fifteen times a day and search out your physical address so we can send you junk flyers and postcards, too. And could you like my page as yourself AND as your business page. If you only like us as your page our numbers don’t go up. Follow us on Twitter and we’ll send you an automated DM asking if you need our services.

After you loose your monitor from the dreaded sleeper hold, you might find yourself wondering if you have any place in this relationship? Alas, you don’t. This isn’t a connection. This is a sales onslaught. BAWMOSW, Inc. doesn’t want to connect with you. They don’t care to read or hear what you have to say. If you don’t like them this week they’ll leave the exact same message on our page after the following week’s event. And if you do like their page (DON’T we cry) be prepared to either be completely ignored or to be overrun with sales pitches.

It saddens so many of us to realize that the relationship, the mainstay of social media and social business, is being trod upon, muddied and sullied by the “I Do This” initiative. Gone are the days when a savvy social media marketer would actually attempt to get to know you digitally:

  • Complimenting you on your cover image, company name or tagline
  • Liking and/or sharing an image, post or blog link with their followers
  • Commenting on your blog or Facebook post
  • Signing up for your eBlast and then sharing it with his or her colleagues
  • Adding you to his or her #FF list, interest lists and RSS feed
  • Retweeting your latest article
  • Inviting you to a Linkedin Group
  • Circling and sharing content on Google+

The old adage is true. People do business with other people they know, like and trust. And with the advent of social business, which allows business relationships to take place without in person meetings, that knowledge, likability and trust have to be earned in different ways. Before any sale or exchange can occur the two parties must connect. Look closely, there is no “I” in the word connect. When trying to connect and relate, you have to step away talking at and start listening to the someone that will make that connection complete.

Are you listening, complimenting and offering help or advice only when asked? Are you there or do you disappear when things get shaky? Are you willing to share the knowledge, expertise and ideas of others? Only when you can answer yes to most of these questions can you really connect and create a lasting social media/social business relationship.