Sometimes You Have to go with your Best Bad Idea

Sometimes your best bad idea ends up working out for the best. Seriously, I guess the cat is out of the bag so to speak. Yes I got some of the inspiration for this blog after seeing “Argo”. Alas, I am deeper than that, okay, it goes deeper than that, but when I was sitting there in the theater and heard the line, “it’s the best bad idea we have, by far”,  I immediately finished a blog idea I had rolling around in my head. A blog idea I didn’t think was going to pan out.

Idea

What is a bad idea?

What exactly is a “bad idea”, and how can Social media help in deciding if the idea might be appealing to your target audience? Recently a client of mine called wanting to get some advice on a marketing idea that he was thinking about. He told me the idea, and I have to admit it, I liked it immediately. When I told him my thoughts, he let me know that some other mutual friends thought the idea was weird. He asked me again what I thought, and I jumped right back with, “what other ideas do you have going?”  We talked quite a bit about the pro’s and con’s that the idea presented. The more we talked, the more it became apparent that the pros outweighed the cons and the real issue was analysis paralysis. That dreaded disease that takes people out of their comfort zone, into parts unknown. Then I  was hit with, “yeah, but what if it is a bad idea.” It’s important to remember that after analyzing a potential business idea, it becomes clear that the risk is warranted - the only real failure is not executing, not at least trying.  Sometimes you have to go with your best bad idea. 

Maya Angelou said it well, “Nothing is going to work, until YOU DO!”  Not everything is going to be a home run, not even a single for that matter, but you can’t achieve either without stepping up to the plate and swinging the bat. With the addition of Social Media, businesses are offered help in navigating through the mass that is the social space,  they can grab data that can help in determining an idea’s worthiness, and value to it’s targeted, engaged audience.  It is an advantage that until recently was not available, however it should not be the end all in making that decision to go forward or not. Social Media is a tool, and needs to be treated as such, albeit a many faceted tool, but a tool in a toolkit all the same.

The Next Big Idea

I love getting my clients fired up and looking for that next big idea, and this was a great start. A short time after our phone conversation, the client sent me some slogan texts that were awesome. I have to share the best in my humble opinion…”Have you been knotty, or nice?”  A fitting question for a massage to be asking at Christmas time, wouldn’t you say? Often times a bad idea needs to be explored, and not disposed of as simply a bad idea right off the bat. Sometimes the best next big idea comes from taking the time to explore a bad idea further. All it takes is a spark of inspiration to see something through, sometimes one minor detail might be the missing link to take a perceived “bad” idea, and turn it into a great idea – and a financially successful experience.

So what about you business owners, enterpreneurs, and social media professionals out there, what BAD ideas have you explored and turned into a GREAT idea? Please leave a comment below!