Social Media: A Married Profession

A friend of mine got married yesterday in a beautiful ceremony.

Social Media WeddingAs I was reflecting upon their relationship and the forces that brought them there, my mind shifted over to its usual spot – social media. Like a solid marriage, social media is also built on a solid foundation that comprises the marriage of several different skill sets:

1. Socialization: To do social media you must be social. Engaging with your audience is a requirement, not an option. The better you engage the better your social media efforts come out to be. A sea of tweets gone unanswered is absolutely unacceptable, much like a one way conversation with you and others is disrespectful.

2. Technical Skills: My background in school was management information systems and I’ve applied that into social media through the ability to understand permission levels on community-based platforms like Jive and analytics for Facebook, Twitter and Google Analytics. To be great at social media you must possess these skills because it is these skills that allow for you to tweak your social presence and campaigns in order to better match your goals. Technical skills also involve the ability to strategize on social media – or social media street smarts.

3. Soft Skills: Social media involves an extensive amount of writing, and being able to write well is an important skill to possess in terms of communication. Additionally because social media is so new, being able to speak about the profession is key as well since everyone wants to learn more about social media and how to do it well.

A good relationship falls apart when there is a lack of balance. With a lack of balance between socialization, soft skills and technical skills so too does a social media strategy. To my friends who got married yesterday I wish them a blessed life of love, and to you, the reader, I wish you the best in your marriage of your social media skills!

What other skills would you suggest is crucial to a successful social media strategy? Please leave a comment below!


Albert Qian
Albert Qian is a social media professional working, living and playing in Silicon Valley. He got his start in social media by working for Santa Clara University and jumping into Facebook pages in May 2009. Ever since, he has been engrossed in social media, marketing, program management and consulting for small businesses, Fortune 500 companies and individuals looking to learn more social media. On his free time, he enjoys hiking, bowling, eating out at new places and traveling. You can learn more about him on his blog.
Albert Qian

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  1. I think the most important is Socializing and you got that covered. Too many times I don't see interaction. Good post!

  2. I would have to add the ability to drink large quantities of coffee, and work on little to no sleep.

    Being able to communicate emotion in digital form is important as well

    Funny how we think about things at certain times..nice job Albert.

  3. Megan Harris says:

    Great post, Albert! I'm like you – I don't really need coffee when I do social media management. I'm usually already energized and excited to engage with others, read their posts and provide my audience with helpful content, so coffee wouldn't help too much. The occasional cappucino helps, though.

    I also agree that socializing is not an option. I mean, it's called *social* media for a reason! Sometimes marriage can feel that way, too. You might not feel like going to hang out with friends or being around someone else, but you don't really have a choice after you've "committed."

    Thanks for providing this to the Steamfeed community!

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