I LOVE My Website (Part 1 of 7)

Every business owner wants to say, “I love my website!” Thankfully many do, but sadly some don’t. On a scale from 1 to 10, how would you rate your website love?

what to love for your website

In my experience with clients, and in talking with numerous business owners, I’ve narrowed down 7 things you need to love in order to truly love your website. You need to love how it looks, love the way it works, love its ability to serve your business, love how secure it is, love using it and love how much your visitors love it. You also need to LOVE your website designer!

Part 1 – Love how it looks

Professional Design

“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs. When I was choosing a name for my web design company I choose ArtSci Designs to reflect both sides of professional design.

I had some fun trying to turn it in to a dictionary definition.

ArtSci (art-see) adjective
1. the state of being in which a thing is simultaneously appealing to the visual senses and fully effective in it’s technical aspect
2
. harmonious fusion of creativity and organization
3. fun and functional
Origin: 21st Century Geek.

Here are a few things to ask yourself, or your website designer: Is my website designed to work well with all modern browsers? Are we using table-less design with well coded html and CSS styling? Does the overall design work well with the page content? This list could go on and on.

Your Company Logo

Can you picture the logos of these companies? Apple, Nike, Bank of America, UPS, Amazon, PayPal and WordPress? These companies have logos that we remember. Does your company have a memorable logo or signature graphic? Developing one is not an easy task, and if you need help with this there are some great logo design companies who can assist you.

Color Theory 101

website colour“Color is so powerful – it creates emotional impact, makes your designs more memorable and even makes a statement about what your brand stands for.” – Erin Ferree, Brand Style Design.

Whether you are simply adding colored text to an image or creating a new color scheme for your brand or website, a better understanding of color theory and the importance of color will serve you well.

Does your business “own” a color? When we think about the companies above with memorable logos, we can also envision the colors used in their branding.

I think the emotional impact that color can make is fascinating! Here is a short list of colors and feelings associated with them. We all have our favorite colors when it comes to home decor or how we dress, and it is important to consider more than personal preference when selecting business colors. You can read more about the meaning of color at the Color Wheel Pro website.

  • Red: Passion, Love, Anger
  • Orange: Energy, Happiness, Vitality
  • Yellow: Happiness, Hope, Deceit
  • Green: New Beginnings, Abundance, Nature
  • Blue: Calm, Responsible, Sadness
  • Purple: Creativity, Royalty, Wealth
  • Black: Mystery, Elegance, Evil
  • Gray: Moody, Conservative, Formality
  • White: Purity, Cleanliness, Virtue
  • Brown: Nature, Wholesomeness, Dependability
  • Tan or Beige: Conservative, Piety, Dull
  • Cream or Ivory: Calm, Elegant, Purity

A Match Made in Heaven

Have you ever known someone who was color-blind, or with little fashion sense, who just couldn’t seem to put the right colors together? The human eye seems to just “know” when certain colors look right together.

From Art 101, you may recall the color wheel. Harmonious color schemes are those where the colors are equally spaced around it. You don’t have to guess which colors to use together. There is a mathematically relationship between those that “belong together.” I think it’s really awesome how so many colors found together in nature are also a perfect match mathematically.

Thankfully, we don’t have to pull out our calculators or actually “do math” here because there are several free, fun and easy to use tools online that do the hard work for us. Many of them will help you develop a perfect color scheme from either a starter color or an image. Here are some of my favorites:

Cheri’s Short List of Online Color Tools

Images and Graphics

A webpage with some images on it is certainly more interesting to look at than one that’s simply text. If a picture is “worth a thousand words,” then we need to be sure those 1000 words are saying the right thing. Here are some things to keep in mind when choosing images for your website.

  • Tone – Know when to use serious, playful or humorous ones.
  • Uniqueness – Be careful with stock images. Customize them.
  • Relevance – Make sure that your image supports your written content.
  • Audience – Choose images your website visitors can relate to.
  • Image Rights – Always check licensing information.

Sources for stock images:

Font and Typography

website typographyThe day my family came home and found me watching a movie on Netflix called “Helvetica” that I was totally enjoying was one of those days that confirmed that I really am a geek!

Earlier this year Smashing Magazine published an article called, “Typography Guidelines And References” that compiled several of their posts on this topic. If you want to learn more, I suggest reading it. Or, you could watch “Helvetica” and post a movie review!

One of the biggest things to keep in mind is not to mix and match fonts. Choose one font you will use consistently across your website. A common exception to this rule is using different fonts for page titles and headlines.

If you haven’t explored Google fonts yet, check them out! They are “easy” to add to your website and open up a whole new realm of possibility. Caution: these can take as much time playing with as the color scheme tools.

Website Love…

My goal at the end of all web design projects is for our clients to say, “Wow, Cheri, I LOVE my website!” If you aren’t feeling enough website love, we’d be glad to help you. The first step is to request a Website Checkup.

What do you love about the look of your website? Please leave a comment below!

Cheri Plett
"I have a genuine love for learning and a passion for helping others learn and grow. Using the online environment to connect like-minded people is a field that I continue to explore. I guess that is one of the reasons that I love designing websites for organizations, helping business owners and creating E-learning environments." Cheri holds a Masters degree in Educational Technology as well as a Bachelors in General Business and is the owner and lead project manager for ArtSci Designs, a company that specializes in WordPress website design, E-commerce services, and online learning environments. She does corporate leadership training and serves as an Adjunct Professor teaching computer classes. In addition, she has done consulting work for the National Science Foundation and was a contributing author for a book on learning strategies in an information society. Recently she spent 3+ years co-founding a membership-based, integrated health webinar company. She currently works for a 12 branch Credit Union as their E-Marketing Specialist. “Learn something new every day! Then share it with someone else. After years of doing teaching and training, I’ve come to appreciate the value in just being one step ahead and then turning to help someone else learn what you know.”
Cheri Plett

Latest posts by Cheri Plett (see all)

You may also like...

Search:  Fishing in the Clickstream

Search: Fishing in the Clickstream

VISIBILITY: Part 3 – Search Ever heard of that old cliché, ‘you’re fishing in a bowl’? Getting that kind of predictable result would be fantastic, [...]

How to Create Different Widgets on Different Pages Using a Plugin

How to Create Different Widgets on Different Pages Using a Plugin

In a previous post My Favorite Things to Use with WordPress Part 2 at the top of my favorite's list was the plugin Display Widgets. This plugin allows[...]

5 Ways to Clone Great Social Media Content

5 Ways to Clone Great Social Media Content

To keep your brand's social media presence strong, you need to feed it a steady supply of great content every day. But, coming up with that content[...]

Comments

  1. Nadia Rahman says:

    Thanks for a great article. I love my website but I wish I had read your article before it was made. I would have changed a few things.

    Thanks again!

  2. Jeff Howell says:

    Hey Cheri,
    As a former website designer, I love this post. I've used most of these tools and ideas in the past so I can vouch for everything here.
    I wasn't quite into color theory as you've posted here so I'll definitely take those color schemes to heart while we're in the process of redesigning our site right now.

  3. Paul Cooley says:

    Great article Cheri and great run down on colors!!

    I'm proud of ya, you have done a great job! ;)

  4. Albert Qian says:

    This is so important when building a website. Color and design are often underlooked but are the most important part of any brand that is created.

  5. Enjoyed your insight Cheri, I always struggle with color, and I Chang it often during the build process.

    • Cheri says:

      I usually start with a color that has to stay, like a logo color, and then play around with the different palette options around it. With so many awesome colors in the world, choosing just a few for a project is always a challenge. Thanks for your comment.

Speak Your Mind

*