#SMRebelsHelp TweetChat- (Mon)12/3: Cyber Bullying

Have you been bullied online or know someone who has? Maybe you just want to learn more about it so that you can be prepared if it happens to you.


Join us on Monday, December 3rd at 9PM EST for our weekly TweetChat: #SMRebelsHelp.

Hashtag: #SMRebelsHelp
Guest: Elizabeth Traub (Twitter:@elizonthego) (Website: http://www.elizabethtraub.com)
Topic: Cyber Bullying
Date: Monday 12/3
Time: 9PM EST
Host: @SteamFeedcom

Elizabeth has recently experienced a personal case of online bullying, and she wants to share her story. She’ll let us know how she coped with the bullying, and wants to raise awareness on how to deal with cyber-bullying.

Click here to learn more about #SMRebelsHelp

 

 
[youtube http://www.youtube.com/watch?v=hKXVqO4J8oc&w=560&h=315]

Want to know the secret to following 7077 people on Twitter?

I love Twitter! I’ve been using Twitter since 2006, back when everything you said got a response from someone, and there were no automated direct messages, and no spammers trying to get you to click their links and buy their junk.

Over the past few years, a lot of people have started following me. A lot of interesting people have started following me. Many of these are people who add value to my life, and thus to the lives of my readers. And many new interesting people have joined Twitter, so I’ve started following them. I used to think I couldn’t follow them all, so I kept my follower count down low. Has that ever happened to you, where you’ve felt you couldn’t possibly follow even 1 more person, or you’d never be able to keep up with it all?

I’ve got a secret for you: You can’t! That’s right – you can’t! You can’t possibly keep up with 2000, 5000, or 7077 people on Twitter.

At least not without help.

No, I’m not saying hire a virtual assistant to read you your Tweets. I am saying you need a better system for using Twitter. And it starts right here.

Getting Started Following 7077 People on Twitter

Before you begin, write down or type up a list of all the types of people you want to connect with on Twitter. My people include Milwaukee people, Chicago people, social media people, authors, speakers, and small business owners, to name a few. It’s important you make this list FIRST, and you’ll see why in a moment.

Next, go to Twitter.com and create some Twitter lists for these buckets. You’ll find the lists feature underneath the gear in the upper right corner of Twitter.com.

twitter listsOnce you click the Lists link, you’ll see a screen that says Create List. Make a list for each of these lists. It’s up to you whether you make the lists public or private.

creating twitter listsNow every time you follow someone new on Twitter, think about why you’re following them. Do they fit into one of these lists? If not, take a deep breath and ask yourself “Why am I following this person?” If they’re a truly interesting person who deserves to be followed, create a new Twitter list called Interesting People and add them there.

Then, when you have time on a snowy Sunday afternoon when nothing else is going on, go back and fit all the people you’re already following into one of these Twitter lists.

Just adding people to a Twitter List is not enough

Good work! Now you’ve created your lists. Now what?

Every time you use Twitter, limit yourself to looking at only the list you wanted to look at. Set a timer for 10 minutes, 20 minutes, whatever time you have, and get your work done. Don’t let yourself drift off into “playing” on Twitter when you have other work to do. Focus your attention on the one bucket, and work on that and only that bucket for the time you have. Repeat as needed for the other buckets so they all get your attention.

One last thing about Twitter lists

Remember  that bucket of interesting people you just HAD to create? After 30 days, try to think about how many times you’ve actually looked at that bucket. Was it often enough that you need to keep that list? Was it profitable for you, or did it provide the break you needed to be even more productive? Or was it just a time suck, a distraction from doing your real work?

So that’s the secret to following 7077 people on Twitter. Create some Twitter lists. Add everyone you follow to the lists. Be disciplined enough to only look at those lists.

What’s YOUR secret for using Twitter? Please leave a comment below!

What Apps do you use on a Daily Basis?

I’ve been reading a lot about different apps that my colleagues use to make their lives better and work load more manageable, so I thought I would make some additions and discuss some of the tools that I have in my tool kit. Lets go ahead and just follow through a typical day in my social media work world.
apps toolkit

photo credit: RLHyde via photopin cc

The Rules of the Day

I feel I would be remiss if I did not mention the first tool in my tool kit, the “go to” tool that I rely the most on in my daily routine…my coffee maker…ha ha ha. Okay now that is out of the way, and I am still not sure if that was tongue in cheek or really a serious tool, lets look at the real work horses in my arsenal

First things First

I’m a huge fan of Google Chrome, it is far and away my browser. I click on it 4 times first thing, one for each monitor. If you are not using multiple monitors, you have no idea what you are missing. Nuff said

The Big Four

When I fire up the ole desktop I always start with the same set up. On my right hand screen I pull up IQTell, in the middle I pull up BundlePost, and to my left I place Hootsuite and Buffer. This is a routine that is rarely deviated from. IQTell I have spoken about before and really love this tool, it brings so much organization to my daily routine. They recently updated the display and it is even more efficient now. Lets test drive the other tools in my tool kit. BundlePost is by far one of my favorite apps/software tools. The way it integrates with Hootsuite is great. Managing multiple accounts, and keeping up to date with great relevant content is what Bundlepost does best. It is also useful in so many other ways. Robert, Julia, Rich the BP team provide a great useful tool that is utilized by many social media professionals. Thanks to the BundlePost team for all that you do.

Hootsuite just keeps getting better and better in my humble opinion. An absolute must for those that really want to keep your social media accounts organized. They continue to integrate additional social media platforms, including Google Plus, it is one of the few that connects nicely with G+. I spend a good amount of time each day on Hootsuite. If you are serious with social media, it is well worth the extra money to add the Hootsuite University to your account. A great way to learn how to really utilize Hootsuite to it fullest.

I continue to get a lot of use from Buffer, another great tool for scheduling and monitoring multiple accounts. I tend to use Buffer more for add-ons, and Facebook posts. Both Hootsuite and Buffer provide toolbar buttons which makes sharing great content a snap. When it’s 2:00 AM and you find some awesome content that fits perfectly with a client’s recent blog post, using Buffer is a snap to schedule that content for a  better time for your client’s audience.

Add a Little Spice to the Mix.

Now throughout the day I will work with Tweetsprout, ManageFlitter, Twitter, Linkedin and FB, definitely Pinterest,  and probably Mailchimp as well. Throughout the rest of my day I will normally visit, Triberr, Steamfeed, Listly, Stumbleupon, Scoopit, Google reader, Evernote of course, and that is all pretty much before my noon break. Depending on the day, I will most likely pull up one of my WP press blogs, as well as Tweetchat to engage in some great twitter chat action. I am sure that the apps being mentioned are being utilized by many other of my Social Media friends. If not the same apps, variations of them depending on personal taste, likes, and dislikes. With the speed and volume of content we deal with each day, it is just about a necessity to survive.

On the Road Again

I find myself writing more and more these days, and I love to hit the road and find a quiet place to sit and write, for that all I need is my Galaxy Note smartphone, and my Freedom Pro mini keyboard. Utilizing the blue tooth connection between these two tools,  I can create content any time of the day. The freedom to write from any place in a comfortable, efficient manner is a great perk to this career. The addition of the keyboard really makes all the difference between using thumbs and actually typing – being able to utilize a fully functioning keyboard is so much more efficient.

apps

There’s nothing holding us down, or keeping us back these days. Entire companies are being run from laptops, smartphones and the apps that keep us moving forward in an efficient, productive manner. The sky is the limit, and you are limited only by your imagination. Technology and social media are changing the way the world communicates, and does business.

So what tools do you utilize in the course of your day? I always love to learn about what my colleagues are utilizing, so share your the tools you have in your business tool kit.

Twitter Tools That Help With Efficiency

If you’re as busy as I am, you don’t have time to spend all day finding content, and managing your Twitter account. Steven Hughes wrote a great post a few weeks ago about how to manage Twitter efficiently, and spoke about Twitter tools. I’ll expand more on that topic in this post. There are plenty of Twitter tools out there that make it a lot easier for you to do your daily Twitter work. Here are some of my favourite Twitter tools for content and account management that I could not live without:

Hootsuite

Hootsuite is my go-to command center for monitoring and responding to Twitter messages. I recently wrote a post that explains how I set it up so I’m always listening. Hootsuite makes it easy to manage all of your incoming, and outgoing messages on Twitter, making it a lot easier to follow conversations. It’s also a great tool to monitor conversations from your favourite Tweeps, and some industry hashtags. If you’re still tweeting directly from Twitter’s website – STOP. Start using Hootsuite, it will make your life a lot easier.

BufferApp

BufferApp is my content scheduler – I prefer the interface and the ease of use compared to Hootsuite’s content scheduler. With BufferApp, you set pre-determined times for your tweets to send out for each day of the week. When you find an article you like, you can “buffer” it in BufferApp, and it will be added in the dashboard for your next scheduled tweet. You can buffer 20 tweets at a time if you want, and you’ll be sure they will tweet out at the different times that you selected. Also, BufferApp has an easy analytics dashboard that shows you how many people replied to your tweet, re-tweeted, your total reach for that tweet, and how many people clicked on your link. It makes it very easy to track the performance of your tweets.

Buffer for TwitterTweriod

Tweriod is a neat little app – it calculates when your Twitter followers are most active by measuring when they mention and retweet you the most, and gives you an optimized schedule for the best times for you to tweet. You can get a free report that separates the results in weekdays vs. weekends, but if you pay a couple dollars for a report (and I suggest you do, it’s worth it), you can get optimized schedules for every day of the week. What’s AWESOME about Tweriod is that it integrates with BufferApp, and automatically fills in the best schedule for you.

Tweriod for TwitterGoogle Reader

You’re probably wondering how Google Reader is a Twitter tool – You can subscribe to your favourite blogs with Google Reader, and have the RSS feeds appear in one single location, making it easy to sort through a lot of content at once. You can also subscribe to Google Alerts RSS feeds, and put it into your Google Reader, so you can keep up on the latest news about a certain topic. What’s even better is that BufferApp has an applet that integrates with Chrome, Safari, and Firefox. When you go through your Google Reader, and find an article you like, you can schedule it right from Google Reader by pressing the “buffer” button on your browser – makes it ridiculously easy for you to schedule your content. Another added bonus – you can organize your content in folders. So all of your Social Media RSS feeds can go into the Social Media forlder, Marketing RSS feeds in marketing folder, and so on…

Reader for TwitterSocialMention.com

SocialMention.com is neat – you can search for topics across different social networks, blogs, video hosting sites, etc., and set up an RSS feed for your search results. Once you have your RSS feed setup, you can import it into Google Reader and make it really easy for you to schedule out YouTube videos, or any other content you found on SocialMention.

Tweepi

I use Tweepi for one thing – flush people that haven’t followed me back. Tweepi makes it very easy for you to sort through people that you have followed, and that are not following you back, so you can unfollow as needed. If you invest into Tweepi premium, you can also use it to find new Tweeps to follow, which might be useful for some.

These are the tools that I use day-in, day-out, to manage the multiple Twitter accounts I manage. Without these tools, I would waste A LOT of time throughout my day. I’m able to schedule content within 30 minutes each day, and manage my Twitter followers within 10 minutes each day. That totals 40 minutes of account/content management – the rest is dedicated to monitoring and engaging with Twitter followers.

How long does it take you to schedule content, and manage your Twitter followers each day? Do you wish you had more time on your hands for engagement? Please leave a comment below!

How To Get Organized In A Tweet Chat

About a month and a half ago, @SteamFeedcom was lucky enough to be featured as a guest on #MediaChat. We knew this could give some great exposure to our site, so when DJ and I were approached by Jason Thompson (@nosaj_jason) and Aaron Kilby (@Kilby76) to do the chat, we didn’t hesitate to jump to the opportunity! Having never been to a Tweet chat, I had to do a bit of research to get ready for it – especially since I was participating as the featured guest in the first Tweet chat I was attending.

DJ knew a lot more than me about Tweet chats, but was away that night, and had to participate in limited capacity – so he wasn’t able to take over the SteamFeed console at that time. It just happened I was gone to an extended job interview at InNetwork Inc, in Toronto, so I was freakin’ busy that week!

On one of the evenings I was there, I ended up going to supper with one of my university friends, David Alexander (@davidaalexander), Digital Marketing Coordinator at Maple Leaf Foods. I mentioned over supper I was a guest on #MediaChat that evening, and told him I had never been in a twitter chat before. He started telling me a story about how Maple Leaf hosted a twitter chat, how much work was involved, and how fast-paced it was. I started freaking out!!! Good thing he wasn’t busy that evening, and helped me out. Here’s what I learned from the experience, in case you’re ever a guest on a Twitter chat:

Understand the Format

The format of #MediaChat seems pretty simple – the host asks a question, and the guest answers. Over the span of an hour, the host asks 8-10 questions, and then opens up the conversation for anyone that has questions at the end. There’s around a 5-6 minute interval between questions. The format of the Q&A is the following:

Host: Q1 The host asks a question to the guest? #hashtag

Guest: A1 The guest answers the host’s question. #hashtag

This seems fairly simple right? Wrong! You constantly have to remember to use the #hashtag in all of your tweets, you have to look out for the questions, you have to answer the questions promptly, all the while engaging with people that have comments about your answer! It can be overwhelming! Thank god there are tools that can help you out!

Use a Few Tweet Chat Tools

First thing I did was open up Twitter itself, and tracked the #hashtag on Twitter. That helped me keep track of how many tweets were being sent out using the #MediaChat hashtag. The second thing I did was setup a #MediaChat stream in Hootsuite, so I could easily track the conversation, and organize mentions at the same time.

Hootsuite Tweet ChatThe last tool, which was the most important one, was a suggestion by David – TweetGrid. TweetGrid lets you organize the Tweet chat in three columns: 1. #hashtag mention, 2. host/guest tweets, and 3. your Twitter handle to track mentions and sent tweets. The most important column is the second one, because it lets you easily follow the Q&A, so you know when a question is asked, and you remember which one you just answered.

TweetGrid also automatically adds the hashtag to all of your tweets, so you don’t have to worry about forgetting to add it.

TweetGrid Tweet Chat

Don’t do it Alone

This one is easy – I couldn’t have done it by myself. I want to thank David again for his help during the chat – he was my second set of eyes. The Tweet chat ended up getting close to 200 participants at different points in the hour – it’s virtually impossible to reply to everyone’s comments and keep an eye out for the host’s questions. While I was on Hootsuite answering comments, and replying to mentions, David was keeping an eye out for questions. When the next question would pop up, he would let me know so I could answer promptly, and keep the pace of the chat going.

Get Organized

What I loved about #MediaChat was that Aaron sent me the questions he was going to ask me beforehand, so I could pre-write my answers. When he asked me a question, I was ready to go simply by copy/pasting my pre-typed answer. This made sure I could answer quickly, and didn’t have to waste time typing anything. My focus was on engaging with the participants.

One last thing I would add – leave room in your answer for re-tweets (so roughly 15-17 characters). TweetGrid will show you how many characters you have left in your tweet, and takes into account your #hashtag as well.

——————————————–

Again, thanks David for helping out with the chat, couldn’t have done it without you. Everyone, make sure to join us in our own SteamFeed chat tonight! – #SMRebelsHelp at 9PM EST. Our host this week will be Robert M. Caruso (@fondalo), with guest Rock Scar Love (@rockscarlove).

Have you ever participated in a Tweet chat? What was your experience like? Please leave a comment below!

Get It Qwiqq!

Every once in a while you come across an app that is not only useful, but a whole lot of fun. With so many people taking pictures of their favorite products, foods and places, the founders of Qwiqq hit on an idea that incorporated the prolific world of smartphone cameras and sharing more than just the picture.

Qwiqq is a free app that integrates it’s own social network along with Facebook, Twitter, Foursquare and Constant Contact to allow its users the ability to take a picture of their favourite items, add a description, a location and a price to accompany the picture. A word may be worth a thousand words, but it doesn’t hurt to have a few extra pieces of info along for the ride.

I began using Qwiqq when it was only just out of the gate, thanks to a connection with its community manager reaching out to Social Media influencers in specific regions. Living on the West Coast of Beautiful British Columbia, my brain raced at ways this app could be used.

Qwiqq

Running off at the Thumbs

It started out with a picture of morning coffee at my favourite coffee shop and a snapshot of some seriously delicious signature macchiato muffins. A picture, little comment and a foursquare tag and it is off in cyber-space, shared on my favourite Social Media platforms. Within minutes, I had locals commenting on a sudden desire for macchiato muffins and my fellow coffee addicts in the #UsGuys stream talking about everything from the coffee bar view to the recyclable cups and sleeves being used.

Hmm. Not only did I just share out some great products from a local business, I got people talking about the business and the community. Isn’t that what Social Media marketing is all about?

Off I went! Visit to my favourite local resort to take pics of some clothing gear they had on sale, which lead to a friend in Texas asking for me to pick one up for her. Trip to the local fishing pier for one of their monster ice cream cones, which led to a family friends coming down to take in the view and goodies with me. Qwiqq pic of a passing cruise ship in the early evening was shared out by the local tourism promotion organization.

Down to Business

So how does this work for the small business, or even big business, owner? Simple. As with all Social Media environments, your very best brand ambassadors are not within the walls of your marketing office; it’s on the street with the people that are using or accessing your brand. This app shows your product, gives a price and tells the consumer where your product can be found.

Business can benefit by telling their patrons about the app and encouraging them to “be Qwiqq about it!” Before you know it, people will be chatting about your product and having fun doing it!

Is Your Twitter Preview Selling You Short?

When I first ventured into Twitter, it was hard to discern who to follow and why I should pay attention to certain people and accounts. I sought out people with backgrounds in PR, social media, retail, marketing, and other areas in which I wanted to become knowledgeable in as well as share my knowledge.

TwitterOne thing quickly became apparent — not everyone uses Twitter in the same way. And that is a good thing for the most part. But more and more I continue to see people and brands using Twitter as a broadcast tool and not an engagement tool.

Traditional media is all about the broadcast method. It’s push marketing. Social media is about engagement, interaction, and exchange. It’s pull marketing at its finest. It has the ability to draw in prospects and customers. It provides brands and individuals the ultimate means to court opportunity. Social media shortens the distance between you and your customer, and your product or service and the end user.

But what happens when you are scrolling through Twitter and come across a brand account or individual to connect with and their feed is cluttered with posts that scream, “It’s all about me!” For instance, there are no posts where a customer is offered help or assistance. There is no evidence of discussion about the latest news from Mashable. In fact, there are no replies to anyone. Instead the feed consists of retweets and self-promotion. Not exactly a giant “Welcome” mat, is it?

Mark W. Schaefer said at the Social Media Masters (#SMM) conference I attended in Toronto last year, “If your website is the movie, let Twitter be your trailer.” Your Twitter profile and the handful of tweets in view when someone pulls up your profile should give your next potential follower a hint of what’s to come. Your Twitter profile especially as it appears on a mobile device only gives a snapshot of what they will see and be subject to once they click the “follow” button.

Your Twitter preview, or trailer, sets the stage for the ultimate big show — your website. Use Twitter to position your brand as the brand of choice. Stand out against your competitors and build credibility and authority with every tweet. This Twitter snapshot should present your brand as accurately as possible. Are you driven by customer service? Are you driven by the best products in the industry? Give future customers enough intrigue to click through to your website where you drive the sale. Manage the relationship and leverage your social presence to keep your audience in the seats right through to the end credits.

What would be your recommendation to a brand trying to improve their Twitter presence? Please leave a comment below.

Choosing The Right Social Network For You

So, exactly how many social networks are there? Ok, I’ll admit there is no shortage of options when it comes to choosing a social network. While new social networks pop-up daily, there still remains a handful of major players.

social networkLet’s review them:

Facebook still holds the title as The Big Kid On The Block with over 1 Billion users.

The texting inspired network, Twitter is over 140 Million user strong, communicating in 140 characters or less.

With over 166 Million users, LinkedIn is a great way to build your professional contacts while sharing career highlights and accomplishments.

While kids from an Ivy League school did not start Google+ it was started by the world’s largest search engine, Google.

Also owned by Google, YouTube serves as the second largest search engine it actual classifies itself as a social network with 490 Million users.

Pinterest is a highly visual network that uses virtual pin boards to share interests, projects and pictures with their 20 Million users.

The location-based social network Foursquare has 20 million users checking-in and sharing their activity with friends.

Instagram currently holds the title as media darling; the mobile-based picture-sharing network with over 80 Million registered users is a rising star especially among young adults.

Tumblr is a little bit of everything rolled into one, this combination of text, image, video and audio content heavy blogging network has more than 50 Million users.

How do you know which one is right for you?

I am often asked by clients which social network should they be on? As any good strategist should tell you, that depends on your goals. By the way, who said you should limit yourself to JUST one?

Below are questions you should ask yourself before choosing a social network.

  1. What is your desired goal?
  2. How comfortable are you with sharing?
  3. Do you blog or have interest in blogging?
  4. Does your employer use social media?
  5. Are you looking for new career opportunities?
  6. Do you have a product or service to promote?
  7. Do you have a specific niche or target audience you desire to communicate with?
  8. Is your interest personal or professional?
  9. Do you enjoy people and have an interest in learning and growing as a person?
  10. And, are you ready to have lots of fun?
Ready to move forward with finding the right social network for you?

Professionally, if you are a small business owner then check out this post that shares thoughts from Steamfeed authors on tips to getting started.

Some thoughts on how to narrow down the choices for personal use:

  1. If you are a recent graduate, looking for your first job, a new job or wanting to change careers, I highly recommend LinkedIn.
  2. If you want to reconnect with old friends, family or classmates then Facebook might be the social network for you.
  3. If you enjoy crafts, home projects, recipes and you prefer pictures to words then I’d say go with Pinterest.
  4. If you fancy yourself as an amateur photographer, enjoy playing with camera filters and your smartphone is never more than 3 feet from you, you are all about Instagram.
  5. Do you enjoy creating content and have an interest in blogging but you have not yet committed to a style, take Tumblr out for a spin.
  6. Do you work for Google, use Gmail or are you passionate about technology? Google+ may be right up your ally.
  7. Do you like sharing your movement around town, are into checking-in and recording your whereabouts? Give Foursquare a shot.
  8. If you are into making, watching or sharing videos then you need to check out Youtube.
  9. If you can communicate in 140 characters or less, like meeting people with similar interest and you have content to share then you my friend need to head over to Twitter.

As an advocate for social media, my first goal is to make clients comfortable with the medium. I want my clients to value the benefits social networks offer both individuals and businesses.  I can only encourage usage so much; at some point you either love it or leave it. Here’s to you finding the right network(s).

What is your favorite social network and why do you love it so? Please leave a comment below!

Twitter: How to Manage and run Efficiently

Twitter has become a household name thanks to the media and its continued growth.  Twitter surpassed the 500 million user milestone earlier this year, and over 150K new users sign up daily.

While Twitter has become very popular over the last few years, many of the registered users fall off the face of the Earth.  Only about 100 million are active on a monthly basis.  Well 100 million active users is impressive, and there are no signs of Twitter slowing down.  Twitter is only going to get bigger.

If you’re a business and not taking advantage of Twitter you’re likely doing yourself a disservice. Your Twitter account needs to be managed and run efficiently for success.  Twitter gives your customers and prospects another format to communicate with your business.  It also serves as a venue to promote your business.

With a max of 140 characters per Tweet, Twitter would seem like a cinch.  In theory it is a cinch, but there are pieces to manage that make your experience efficient and worthwhile.

Give it time – If you’re new to Twitter or inactive you need to have patience.  If you’re expecting fireworks in a day, week, or month of use you need to change your mind set.  It takes time to build a following and achieve your desired results.  You need to give Twitter six months before making an evaluation of its value.  You will build relationships in this sea of users if you give it time.

Be Active – You must be active.  Tweeting here and there is not going to cut it.  Have a plan where you’re going to be tweeting daily.  At the minimum you should send 8-10 tweets per day.  Any less is just not enough.  If you want to be really active send a tweet out every 20 minutes.  That is good activity without coming off as spammy.

Create Lists and Use them – This is the foundation of an organized Twitter experience especially as your follower count grows.  Twitter allows you to have 20 different lists with a maximum 500 users per list.  As a business you should create a customer list and prospect list right off the bat.  A list allows you to see a group of specified users in one place.  This makes communication with these users more manageable.   You must create lists.

Use Tools – While Twitter recently changed its API rules for third party apps, there are still many out there that will highly increase your efficiency.  Using the Twitter interface alone puts you at a disadvantage.  HootSuite is one of the best free tools on the net.  It takes your lists or any searchable word/phrase and separates them into streams.  HootSuite filters your Twitter account and allows for easy management and analysis.  You can and should schedule tweets through HootSuite.  Sending tweets manually at a certain time can be exhausting and defeating.  Scheduling your tweets in the morning over the course of the day(s) saves you a great deal of time.  Another tool that is suggested is Tweepi.  Tweepi allows you to manage your Twitter with ways to follow and unfollow users based on certain criteria.  As your number of followers becomes greater Tweepi is almost necessary.  Tweepi offers both free and premium service.  Under no circumstances ever buy followers.  You see the ads all the time, “Gain 10K followers for $100” but it is total garbage.  They are not real users and will serve you no purpose.

Avoid one-way Communication – Don’t fall into the habit of just broadcasting. While providing good content is important, you want to communicate with your followers. That’s how relationships are built. Do you have to tweet a “thank you” every time someone mentions you or retweets your tweet? No, but you do want to acknowledge that user by retweeting one of their tweets, mentioning them, and/or adding them to one of your lists. If you add them to a list you’ll be able to see their activity through a stream in Hootsuite that you’ve created. You can then schedule a retweet or mention of one on theirs tweets if it is relevant to your audience. If you’re asked a direct question on Twitter, do everything in your power to reply. If you someone asks you a question in person, do you keep walking or stay silent? Probably not, so it shouldn’t be any different online.

Easy on the Self-Promo Cowboy – Many use a 80/20 rule of thumb with 20% of your tweets promoting your brand, products, and services.  In the Social Media space you’re better off keeping that promotion ratio under 10%.  Self-promoting can be a turnoff to follower real quick, so you really want to be aware of it and space out your tweets accordingly.

How do you manage Twitter effectively and efficiently?

Put A Kink in the Hose With 3rd Party Apps

I’ve recently started to do a clean up of the people I follow on Twitter.

I have been getting rid of the “Fire Hose-ers” – the people that Fire Hose are the ones who will post a whole days worth of Tweets all at once. These are the people who you know the moment they get on Twitter and the moment they get off. Your stream will be barraged with Tweets from them and if you notice, they are all just outgoing posts – not conversation.

Now, I know not everyone is able to spend all day long on Twitter, or any other social media platform for that matter, but there are ways to prevent this invasion of the streams.

These apps will help you to spread out the content you want to post throughout the day. By scheduling (NOT automating) your posts, it will help both you and your community. By spreading your content out, it will not annoy your followers by having a stream full of you, and all of your blitz tweets. This also helps you out by reaching more people at different times of day.

Many of the above listed 3rd party apps will examine your Twitter followers and schedule posts when they will have the most impact. These apps can also help with follower analysis and other analytics as well, like the amount of clicks your tweets receive.

One thing to remember when you are scheduling your posts, is that you can not schedule and walk away. People will be replying, sharing and commenting on those posts. You must be around to reply to them! Check back to your notification stream regularly or set up email notifications to let you know when people are engaging with you. Keep the conversation alive and going!

What’s your advice when it comes to scheduling posts? Please leave a comment below.