Your Business Card: A Lasting Impression

Your business card is one of the most powerful weapons in your marketing arsenal.

Most people overlook it as an inconsequential reference tool, required for day-to-day meetings with people. But you only get once chance to make a first impression, and your business card is a keepsake for a potential customer to remember you by. It will let them know what you are capable, or not capable of doing.

“Look at that subtle off-white coloring. The tasteful thickness of it. Oh my God, it even has a watermark!”


In my line of work, a lot of business cards flow through my hands. I always take the card with a smile and kindly offer them a card of my own in return. Once your card has made it back to my office, I may enter your information into my contact list or even follow up with an email, but sadly for most of you, your card is now sitting on the top of my wastebasket. FYI – The logo where you got the cards for free is showing, so I can only assume that you won’t be in business next year. Why should I make the effort to follow up or enter your data?

While the information on your business card is fundamental, its appearance is paramount. Paper stock, design, and ink make a difference. No matter your business, you need to stand out from the pack and your business card should give you an edge over the competition. As with all things in life, you really do get what you pay for, so this isn’t the time to try and cut costs. Your business card should be so good that even if they don’t like you, they won’t throw it out, because it demonstrates incredible marketing capability.


Do you have a business card? How much time/resources have you spent on it in order to make a lasting impression? Please leave a comment below!


*This is a guest post by Jazz Rules*

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  1. So true, and to think the business world has been looking for a environmentally friendly replacement for the business card for years. It is still such an essential tool. I love that you did a vlog, how can we incorporate video into the business card concept? LOL Nice job…thanks for sharing.

  2. Kittie Walker says:

    I totally agree – business cards are still a vital part of your marketing collateral and they should not be skimped on. I don't spend that amount on them and I'm not into bizarre shapes but I agree with the sentiment. They are a representation of you, your service and/or your product so they need to be quality in look, feel and content.

  3. Mallie Hart says:

    Couldn't agree more. Business cards are my favorite print piece to design. Eye catching, useful and informative has to be packaged in a, well, small package!

  4. Daniel Hebert says:

    Great post Jazz! I'm a strong believer that a good business card can go a long way!

    I get my business cards through MOO. They use a very thick paper, rounded edges, and they let you customize each one to whatever graphic you want. They do a really good job at printing. One way I distinguish myself, is I add a picture of myself on the back, where my contact info can be found.

    Often times, when you go to a networking event, you get several business cards at once. And when you look at the name, you often forget who that person was. It's a lot easier to remember if you attach a face to the name :)

  5. @Sherree_W says:

    Totally agree and very timely. I'm currently designing my business cards and know that they will represent me…long after the initial hello.

  6. @design58 says:

    Interesting, I have to say though business cards that are big, folded and pop up are totally CRAP.

    • Jazz says:

      I have to say that I totally agree with you, but the message that your business card needs to make an impact is very relevant. It was more of a comical anecdote then a literal suggestion.

  7. wedoprinting says:

    As someone with a letterpress printing business I spend a large amount of my time trying to explain why paying a few extra bucks for a business card is a good idea. I will never understand people that think it's crazy to spend more than $20.00 on a box of cards.
    Has anyone else noticed those VistaPrint designs that everyone is using for everything from signage to letterhead? Really? You know you look like EVERYBODY else right?
    Hire a designer. Please.

  8. Randy Bowden says:

    Enjoyed the post and totally support the importance of a quality representation of ones brand. First impressions are hard to replace and having a uniformed brand message goes a long way, often starting with that small card.

  9. Thank you so much for this post. My business card is unique, and I am sure of that because of the cut, stock, and quality of print (I used Cranes). Everyone notices it, too, when I hand it to them.

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