Promotion Methods that Attract more Eyeballs to your Blog

The meta description and keywords are in place.  The tags and featured image are all set.  You’ve completed your post and hit publish.  You’re all done, right?  Wrong.  You’ve spent the time to research and write a post, but you’re not going to promote? Without promotion, your post will inevitably be stuck in mud.  Too many people make this mistake.  You can see it in the number of shares, or lack thereof.  After publishing, it’s time for the icing. It’s time to promote your post.

Don’t be shy.  Use these promotion methods to get the traffic you deserve.  Be the first one to share your post to each social network.  This is perfectly acceptable as long as it’s a small percentage of your overall messaging output.  Make sure your share buttons are prominent and relative.  Make it easy for your readers to share with their audience.

Twitter – This is arguably the most important method to promote your post.  It’s the most common way to share.  If you look at just about any post out there with share button counters you’ll find that Twitter generally leads the way.  The other key reason to use Twitter is because you can continue to tweet your current and previous posts moving forward.  You can’t do that with any other network. If you’re sending out 50 tweets a day, 5-8 tweets promoting your own post certainly works.  That’s 35-56 a week, every week.  Mix it up with 1-2 Hashtags.  Find a level that you’re comfortable with and that makes sense.

Facebook: Personal and Fan Pages – You should share on both your personal and business Facebook Pages.  Ask your friends and fans to share if they enjoy the post.  It’s a small request, but it can go a long way over the course of a year.  There are also sharing groups on Facebook where members share each other’s posts.  Search for these groups on Facebook, and ask to be invited.

LinkedIn – You may need to be cautious with this one.  Posting your personal blog, or another’s blog post might be dicey if it is not relative to your company’s business or vertical.  Yes, it’s your LinkedIn account, but just use your head before posting.  If you do post, you should additionally send to any relative groups.  LinkedIn gives you that option when posting.  This increases the chances of being viewed and shared.

Google Plus – The last of the Big Four.  If you don’t have an account, get one today.  Google Plus is important for many reasons.  Share your post on Google Plus through your button and mix in 1-3 Hashtags as desired.

Shutterstock Promotion Methods

“Promotion”

Pinterest – A must share button for DIY blogs, cooking, shopping, fashion, etc.  It’s probably not a bad idea to have this share button available to your readers no matter what your topic.  This network has seen good traffic and interest.

StumbleUpon – SU is the no respect network.  While the visit durations tend to be lower from SU visitors, you can see some nice pops from time to time.  It is highly suggested to create the first share with StumbleUpon or it will likely remain at 0.  It’s worth the two minutes.

Triberr – This isn’t a direct way to share from your post, but it’s a powerful network.  Triberr is a community-building platform for bloggers.  Bloggers form tribes and reciprocate sharing. While Twitter is the most popular network within Triberr, you can also share via Facebook and LinkedIn.

E-Mail – Sending out posts to your E-mail list subscribers.  If you’re posting more than two times a week you should think about sending a summary highlighting multiple posts within one e-mail.  You can either provide a portion of the blog with link that takes them to your site, or provide the entire blog in the e-mail with share buttons.  Again, ask your readers to share the post if they find it interesting.

Honorable Mention: Reddit, Digg, Scoop.It, Empire Avenue, and Topsy

The amount time you spend in each of these networks communicating and building relationships will affect the success of your post.  Most of the networks above also provide paid advertising if you’re looking for an additional traffic boost.

Please share the post if you found it to be interesting and helpful.

 

Twitter: How to Manage and run Efficiently

Twitter has become a household name thanks to the media and its continued growth.  Twitter surpassed the 500 million user milestone earlier this year, and over 150K new users sign up daily.

While Twitter has become very popular over the last few years, many of the registered users fall off the face of the Earth.  Only about 100 million are active on a monthly basis.  Well 100 million active users is impressive, and there are no signs of Twitter slowing down.  Twitter is only going to get bigger.

If you’re a business and not taking advantage of Twitter you’re likely doing yourself a disservice. Your Twitter account needs to be managed and run efficiently for success.  Twitter gives your customers and prospects another format to communicate with your business.  It also serves as a venue to promote your business.

With a max of 140 characters per Tweet, Twitter would seem like a cinch.  In theory it is a cinch, but there are pieces to manage that make your experience efficient and worthwhile.

Give it time – If you’re new to Twitter or inactive you need to have patience.  If you’re expecting fireworks in a day, week, or month of use you need to change your mind set.  It takes time to build a following and achieve your desired results.  You need to give Twitter six months before making an evaluation of its value.  You will build relationships in this sea of users if you give it time.

Be Active – You must be active.  Tweeting here and there is not going to cut it.  Have a plan where you’re going to be tweeting daily.  At the minimum you should send 8-10 tweets per day.  Any less is just not enough.  If you want to be really active send a tweet out every 20 minutes.  That is good activity without coming off as spammy.

Create Lists and Use them – This is the foundation of an organized Twitter experience especially as your follower count grows.  Twitter allows you to have 20 different lists with a maximum 500 users per list.  As a business you should create a customer list and prospect list right off the bat.  A list allows you to see a group of specified users in one place.  This makes communication with these users more manageable.   You must create lists.

Use Tools – While Twitter recently changed its API rules for third party apps, there are still many out there that will highly increase your efficiency.  Using the Twitter interface alone puts you at a disadvantage.  HootSuite is one of the best free tools on the net.  It takes your lists or any searchable word/phrase and separates them into streams.  HootSuite filters your Twitter account and allows for easy management and analysis.  You can and should schedule tweets through HootSuite.  Sending tweets manually at a certain time can be exhausting and defeating.  Scheduling your tweets in the morning over the course of the day(s) saves you a great deal of time.  Another tool that is suggested is Tweepi.  Tweepi allows you to manage your Twitter with ways to follow and unfollow users based on certain criteria.  As your number of followers becomes greater Tweepi is almost necessary.  Tweepi offers both free and premium service.  Under no circumstances ever buy followers.  You see the ads all the time, “Gain 10K followers for $100” but it is total garbage.  They are not real users and will serve you no purpose.

Avoid one-way Communication – Don’t fall into the habit of just broadcasting. While providing good content is important, you want to communicate with your followers. That’s how relationships are built. Do you have to tweet a “thank you” every time someone mentions you or retweets your tweet? No, but you do want to acknowledge that user by retweeting one of their tweets, mentioning them, and/or adding them to one of your lists. If you add them to a list you’ll be able to see their activity through a stream in Hootsuite that you’ve created. You can then schedule a retweet or mention of one on theirs tweets if it is relevant to your audience. If you’re asked a direct question on Twitter, do everything in your power to reply. If you someone asks you a question in person, do you keep walking or stay silent? Probably not, so it shouldn’t be any different online.

Easy on the Self-Promo Cowboy – Many use a 80/20 rule of thumb with 20% of your tweets promoting your brand, products, and services.  In the Social Media space you’re better off keeping that promotion ratio under 10%.  Self-promoting can be a turnoff to follower real quick, so you really want to be aware of it and space out your tweets accordingly.

How do you manage Twitter effectively and efficiently?