Gonna Get Me Some Action (Movie FX)!

Have you ever looked at the video that you took with your iPhone or iPad and wonder what you could do to give them that little bit of pizazz? You know, like rather than take that hum-drum Christmas dinner video that you take every year, instead take one that has aliens dropping in and blowing up the Christmas turkey. How about blowing up that beat up old car of yours with a sidewinder missile, without having to wonder how you are getting to work in the morning?

"Action movie

photo credit: openDemocracy via photopin cc

Enter Director / Producer J.J. Abrams (Star Trek, Mission Impossible – Ghost Protocol, Lost) and his special effects company Bad Robot Interactive, with an iPhone / iPad app that turns your hum-drum mobile device videos into epic, special-effects filled, clips of awesome! Enter Action Movies FX!

It’s Da Bomb! (plus MUCH More!)

The first time I used this app was to give my kids a giggle when they where hanging out in the backyard with the neighbour’s kids, bored on a Summer’s day (if that is possible). Standing there I narrated the lead up to dropping a giant ball of steel on all four of them. Next I had fun with a client that I had been working on a Twitter project for, by crashing an F/A-18 Fighter Jet into his SUV crossover. Each one took less than a minute to film and less than that to add the desired effect. The reaction to these videos is always the same; laughter, followed by “WOW! That is so cool!!”

[youtube http://www.youtube.com/watch?v=SA9DnUlLff4&w=560&h=315]

 

[youtube http://www.youtube.com/watch?v=IxeeiJAO8EM&w=560&h=315]

What you get is a pretty straight forward app that allows you to pick the special effect you want in your video, a target on your video screen to ensure that you have the camera positioned perfect, and a few moments to render your special effects filled video clip. Just like that you can have a video that is the envy of your friends (well, at least those who don’t also have Action Movie FX). You even get some mayhem from some of the combat gadgets found in the video game Call of Duty: Black Ops 2!

It’s Fun, But Is It Business Friendly?

Was there something written in the Holy Bible of Marketing that says that you have to create videos to attract people to your business product or service with videos that are actually about your product or business? Think about this. Do major name brands pay to make a movie, or do they pay to have their product IN the movie. Use this app to have some actual fun promoting your business. Create an action filled clip for YouTube that has your product or service in the movie. It may not win you an Oscar, but it will get you noticed.

…. aaaaaaand ACTION!

 

Get It Qwiqq!

Every once in a while you come across an app that is not only useful, but a whole lot of fun. With so many people taking pictures of their favorite products, foods and places, the founders of Qwiqq hit on an idea that incorporated the prolific world of smartphone cameras and sharing more than just the picture.

Qwiqq is a free app that integrates it’s own social network along with Facebook, Twitter, Foursquare and Constant Contact to allow its users the ability to take a picture of their favourite items, add a description, a location and a price to accompany the picture. A word may be worth a thousand words, but it doesn’t hurt to have a few extra pieces of info along for the ride.

I began using Qwiqq when it was only just out of the gate, thanks to a connection with its community manager reaching out to Social Media influencers in specific regions. Living on the West Coast of Beautiful British Columbia, my brain raced at ways this app could be used.

Qwiqq

Running off at the Thumbs

It started out with a picture of morning coffee at my favourite coffee shop and a snapshot of some seriously delicious signature macchiato muffins. A picture, little comment and a foursquare tag and it is off in cyber-space, shared on my favourite Social Media platforms. Within minutes, I had locals commenting on a sudden desire for macchiato muffins and my fellow coffee addicts in the #UsGuys stream talking about everything from the coffee bar view to the recyclable cups and sleeves being used.

Hmm. Not only did I just share out some great products from a local business, I got people talking about the business and the community. Isn’t that what Social Media marketing is all about?

Off I went! Visit to my favourite local resort to take pics of some clothing gear they had on sale, which lead to a friend in Texas asking for me to pick one up for her. Trip to the local fishing pier for one of their monster ice cream cones, which led to a family friends coming down to take in the view and goodies with me. Qwiqq pic of a passing cruise ship in the early evening was shared out by the local tourism promotion organization.

Down to Business

So how does this work for the small business, or even big business, owner? Simple. As with all Social Media environments, your very best brand ambassadors are not within the walls of your marketing office; it’s on the street with the people that are using or accessing your brand. This app shows your product, gives a price and tells the consumer where your product can be found.

Business can benefit by telling their patrons about the app and encouraging them to “be Qwiqq about it!” Before you know it, people will be chatting about your product and having fun doing it!