Google Plus Gets It For Business

There are many more than three advantages for getting your business on Google+, but I thought I’d list a few that weren’t directly related to SEO.

We all know that social media puts a huge stress on a company’s time and financial resources.
Myths to the contrary, Social Media is not free nor easy.

Consultants tell brands to go where their clients are. It’s marketing 101.

So if their clients are on the internet, if they use Google Search, have a Gmail account, watch YouTube videos, read RSS feeds on their Google Reader or use Google Docs then yes, brands should be on Google Plus.

Google Plus pagesGoogle Brand Pages are similar to Google+ Profiles; all of the functions such as commenting, sharing, Hanging Out etc. are the same.

The differences are:

  • Pages can’t add people to circles until the page is added first or mentioned.
  • Pages can be made for a variety of different entities whereas profiles can only be made for people.
  • Pages can have multiple administrators. It has only one owner but up to 50 managers.
  • The default privacy setting for elements on your page profile is public.
  • Pages have the +1 button. Appearing under your profile, this is a way for people to endorse you. The other is to include you in their circles, of course.
  • Pages can’t +1 other pages, nor can they +1 stuff on the Web. (But like profiles, they can +1 inside Google+.)
  • Pages don’t have the option to share to ‘Extended circles’. (friends of friends)
  • Pages can’t hangout on a mobile device.

 

Why should you want to stake a claim on Google Plus Pages?

1. You can follow your fans back.

You can place them in “circles”. This is a great management tool for segmenting your clients.

For example, you can have a circle for prospects, one for geographical area, one for past sales. It actually makes for a decent CRM system as you can move them through different circles as the sales cycle progresses.

Having your brand in their circles allows you the ability to interact with them as you would on your personal Google+ profile page.

You can then follow their updates, comments on their posts and +1 them as your Page.

 

Create a Google Plus Page 

2. You don’t have to spend big bucks to get your content seen


As Google Vice President of Product Bradley Horowitz says in this video interview for Business Insider, Google’s not worried about meeting the next payroll, so there aren’t any ads now will there be sponsored posts in our streams for awhile.

As a brand, your reach is dependant on the quality of your content and promotion.

If someone likes what you have to say then circles you, everything you post will appear in their stream with these provisos:

   - That your post is shared to “public” (It’s the default)

   - That your follower hasn’t buried you in a seldom viewed circle or “muted” them.


The main difference with Facebook is that there is no algorithm that dictates who will see your content. The control is totally in the hands of the people following you.

 

3. You can do business on Business Pages

In case you haven’t heard, Google+ is Google.

All of the apps that you use for business are available on the Google+ platform, Google Drive, (docs), YouTube, Gmail (totally synced with G+) and the most heralded feature, Google+ Hangouts and Hangouts On Air.

With Hangouts, you can collaborate with clients in video conferencing of up to 10 people at a time. For educational institutions that have Google Apps for Education, that increases to 15pp.

These are virtual meetings where you can watch videos, share and edit Google documents, present a product or hold a focus group.

With Hangouts On Air, you can host your own TV style show on your business page. This is a great way to drive people to your Page. It’s a live broadcast that is publically viewable but participants must be invited.

Once completed, it’s immediately available for viewing on your Page or YouTube channel.

 

Google Plus HangoutThere are no third party apps needed to access these features or  have access to your personal information.

Your Google sign in is your key to all Google products.

Do you have a strategy for your Google+ Page?

 

3 Reasons Google Plus Can’t Be Ignored

Are you still deciding whether it’s worth investing in Google Plus?

If you work in social media, chances are you’re already on it because …well, that’s your job. If you’re a small business owner, you’re likely one of the millions who signed on during the hype, got dizzy going around in “circles” then abandoned it, leaving your page to lie there like a dead leaf on wet pavement.

GooglePlus

The number one Google+ question I get is not:

“How do I get started on Google+?”

Nope. It’s… “Do we really need another social media platform”?

Do we really need another type of tablet, smartphone, or toothpaste?

Ok, maybe not so much toothpaste.

Many say they don’t spend time on Google Plus because their clients aren’t there.

I say…”yet”.

How many of your clients were on Twitter a year after it started?

And unless your clients were university students, they probably weren’t on Facebook either.

Google Plus isn’t a small start-up with it’s beginnings in a student dorm or SXSW hallway.

It was developed by a company that owns 2 of the biggest search engines in the world; Google and YouTube and who have very deep pockets.

A year and a half after its debut, nearly 450 million people are now signed on to Google+.

Unlike its precursors, Buzz or Wave, Google Plus is not a social platform.

Google Plus is GOOGLE.

“Google+ is just an upgrade to Google,” says Vic Gundotra, senior Vice President Engineering for Google. “People have a hard time understanding that. I think they like to compare us  with other social competitors, and they see us through that lens instead of really seeing what’s happening: Google is taking its amazing products, and by bringing them together, they just become more awesome.”

As Mike Elgan puts it, Google took its various products and turned them into features of Google+, rather than treating Google+ as a standalone social network.

Why You Need to Pay Attention to Google+ 

1. Social Networking

Networking on Google+ is more like Twitter than Facebook. You can stalk, uh, follow anyone you want without their permission. The advantage over Twitter is that the platform allows limitless text and integrates with rest of Google.
Tip: Find and follow people who share interests (not necessarily DNA or school colours). A good source is Google+ Shared Circles. You can also circle your Gmail contacts who will receive a notification and then can decide to circle you back or not. Regardless, you can still share content with them from G+. They’ll just receive it in their mailbox instead

Video: Find People You Know

PDF: Getting Started with Google+ for Business

G+ Post: How to Interact Well on Google+

Google Plus

2. Content Marketing

Creating valuable and sharable content improves your Google search ranking as well as your brand recognition and influence.

Because of it’s reach and palette of features, some writers have chosen to use Google+ as their blogging platform. Although I always advocate having your own piece of internet real estate, they  make a good case.

Tip: Take advantage of all the content creation tools that Google+ offers including images, video and Hangouts. A major advantage of Google+ is that you can do this all on the same platform.

Video: Formatting your posts with bold, italic and strikeout text

Blog Post:Why I blog on Google+ (And how)

G+ Post: How to Participate in Hangouts and Hangouts On Air

3. Search Engine Optimization (SEO)

The top reason businesses stake a claim on Google+ is because of the perceived SEO benefits of being on Google property. The assumption is true – to a point.

You can’t just set up a Google+ Page then walk away expecting to rank #1 in search for your keywords.

Google has made it relatively easy though for you to optimize your chances of doing just that with G+ badges for your website and AuthorRank (rel=author) to improve.

Tip: One of the best ways to optimize your Google+ presence for SEO is to make sure your Profile Page is complete and filled with “keyword” rich texts.

Video: How to Create a Google Plus Business Page in Under 3 Minutes

Blog post: 10 Dead Simple Tips to Take Advantage of Google+ for SEO

G+ post: Why Is There a Search Boost for Businesses on G+?

Google Plus

In closing, I’d like to share this video just released from a Google+ friend of mine, Martin Shervington who was the first to invite me to a public Hangout and who has since helped many “newbies” get “plussed”.

[youtube http://www.youtube.com/watch?v=2FOGc8E0gMY&w=560&h=315]

Everything you need to know about Google Plus but were afraid to ask!

What’s your biggest Google+ challenge? Please leave a comment below!