Your Business Card: A Lasting Impression

Your business card is one of the most powerful weapons in your marketing arsenal.

Most people overlook it as an inconsequential reference tool, required for day-to-day meetings with people. But you only get once chance to make a first impression, and your business card is a keepsake for a potential customer to remember you by. It will let them know what you are capable, or not capable of doing.

“Look at that subtle off-white coloring. The tasteful thickness of it. Oh my God, it even has a watermark!”


In my line of work, a lot of business cards flow through my hands. I always take the card with a smile and kindly offer them a card of my own in return. Once your card has made it back to my office, I may enter your information into my contact list or even follow up with an email, but sadly for most of you, your card is now sitting on the top of my wastebasket. FYI – The logo where you got the cards for free is showing, so I can only assume that you won’t be in business next year. Why should I make the effort to follow up or enter your data?

While the information on your business card is fundamental, its appearance is paramount. Paper stock, design, and ink make a difference. No matter your business, you need to stand out from the pack and your business card should give you an edge over the competition. As with all things in life, you really do get what you pay for, so this isn’t the time to try and cut costs. Your business card should be so good that even if they don’t like you, they won’t throw it out, because it demonstrates incredible marketing capability.


Do you have a business card? How much time/resources have you spent on it in order to make a lasting impression? Please leave a comment below!


*This is a guest post by Jazz Rules*