Twitter Tools That Help With Efficiency

If you’re as busy as I am, you don’t have time to spend all day finding content, and managing your Twitter account. Steven Hughes wrote a great post a few weeks ago about how to manage Twitter efficiently, and spoke about Twitter tools. I’ll expand more on that topic in this post. There are plenty of Twitter tools out there that make it a lot easier for you to do your daily Twitter work. Here are some of my favourite Twitter tools for content and account management that I could not live without:

Hootsuite

Hootsuite is my go-to command center for monitoring and responding to Twitter messages. I recently wrote a post that explains how I set it up so I’m always listening. Hootsuite makes it easy to manage all of your incoming, and outgoing messages on Twitter, making it a lot easier to follow conversations. It’s also a great tool to monitor conversations from your favourite Tweeps, and some industry hashtags. If you’re still tweeting directly from Twitter’s website – STOP. Start using Hootsuite, it will make your life a lot easier.

BufferApp

BufferApp is my content scheduler – I prefer the interface and the ease of use compared to Hootsuite’s content scheduler. With BufferApp, you set pre-determined times for your tweets to send out for each day of the week. When you find an article you like, you can “buffer” it in BufferApp, and it will be added in the dashboard for your next scheduled tweet. You can buffer 20 tweets at a time if you want, and you’ll be sure they will tweet out at the different times that you selected. Also, BufferApp has an easy analytics dashboard that shows you how many people replied to your tweet, re-tweeted, your total reach for that tweet, and how many people clicked on your link. It makes it very easy to track the performance of your tweets.

Buffer for TwitterTweriod

Tweriod is a neat little app – it calculates when your Twitter followers are most active by measuring when they mention and retweet you the most, and gives you an optimized schedule for the best times for you to tweet. You can get a free report that separates the results in weekdays vs. weekends, but if you pay a couple dollars for a report (and I suggest you do, it’s worth it), you can get optimized schedules for every day of the week. What’s AWESOME about Tweriod is that it integrates with BufferApp, and automatically fills in the best schedule for you.

Tweriod for TwitterGoogle Reader

You’re probably wondering how Google Reader is a Twitter tool – You can subscribe to your favourite blogs with Google Reader, and have the RSS feeds appear in one single location, making it easy to sort through a lot of content at once. You can also subscribe to Google Alerts RSS feeds, and put it into your Google Reader, so you can keep up on the latest news about a certain topic. What’s even better is that BufferApp has an applet that integrates with Chrome, Safari, and Firefox. When you go through your Google Reader, and find an article you like, you can schedule it right from Google Reader by pressing the “buffer” button on your browser – makes it ridiculously easy for you to schedule your content. Another added bonus – you can organize your content in folders. So all of your Social Media RSS feeds can go into the Social Media forlder, Marketing RSS feeds in marketing folder, and so on…

Reader for TwitterSocialMention.com

SocialMention.com is neat – you can search for topics across different social networks, blogs, video hosting sites, etc., and set up an RSS feed for your search results. Once you have your RSS feed setup, you can import it into Google Reader and make it really easy for you to schedule out YouTube videos, or any other content you found on SocialMention.

Tweepi

I use Tweepi for one thing – flush people that haven’t followed me back. Tweepi makes it very easy for you to sort through people that you have followed, and that are not following you back, so you can unfollow as needed. If you invest into Tweepi premium, you can also use it to find new Tweeps to follow, which might be useful for some.

These are the tools that I use day-in, day-out, to manage the multiple Twitter accounts I manage. Without these tools, I would waste A LOT of time throughout my day. I’m able to schedule content within 30 minutes each day, and manage my Twitter followers within 10 minutes each day. That totals 40 minutes of account/content management – the rest is dedicated to monitoring and engaging with Twitter followers.

How long does it take you to schedule content, and manage your Twitter followers each day? Do you wish you had more time on your hands for engagement? Please leave a comment below!

How To Get Organized In A Tweet Chat

About a month and a half ago, @SteamFeedcom was lucky enough to be featured as a guest on #MediaChat. We knew this could give some great exposure to our site, so when DJ and I were approached by Jason Thompson (@nosaj_jason) and Aaron Kilby (@Kilby76) to do the chat, we didn’t hesitate to jump to the opportunity! Having never been to a Tweet chat, I had to do a bit of research to get ready for it – especially since I was participating as the featured guest in the first Tweet chat I was attending.

DJ knew a lot more than me about Tweet chats, but was away that night, and had to participate in limited capacity – so he wasn’t able to take over the SteamFeed console at that time. It just happened I was gone to an extended job interview at InNetwork Inc, in Toronto, so I was freakin’ busy that week!

On one of the evenings I was there, I ended up going to supper with one of my university friends, David Alexander (@davidaalexander), Digital Marketing Coordinator at Maple Leaf Foods. I mentioned over supper I was a guest on #MediaChat that evening, and told him I had never been in a twitter chat before. He started telling me a story about how Maple Leaf hosted a twitter chat, how much work was involved, and how fast-paced it was. I started freaking out!!! Good thing he wasn’t busy that evening, and helped me out. Here’s what I learned from the experience, in case you’re ever a guest on a Twitter chat:

Understand the Format

The format of #MediaChat seems pretty simple – the host asks a question, and the guest answers. Over the span of an hour, the host asks 8-10 questions, and then opens up the conversation for anyone that has questions at the end. There’s around a 5-6 minute interval between questions. The format of the Q&A is the following:

Host: Q1 The host asks a question to the guest? #hashtag

Guest: A1 The guest answers the host’s question. #hashtag

This seems fairly simple right? Wrong! You constantly have to remember to use the #hashtag in all of your tweets, you have to look out for the questions, you have to answer the questions promptly, all the while engaging with people that have comments about your answer! It can be overwhelming! Thank god there are tools that can help you out!

Use a Few Tweet Chat Tools

First thing I did was open up Twitter itself, and tracked the #hashtag on Twitter. That helped me keep track of how many tweets were being sent out using the #MediaChat hashtag. The second thing I did was setup a #MediaChat stream in Hootsuite, so I could easily track the conversation, and organize mentions at the same time.

Hootsuite Tweet ChatThe last tool, which was the most important one, was a suggestion by David – TweetGrid. TweetGrid lets you organize the Tweet chat in three columns: 1. #hashtag mention, 2. host/guest tweets, and 3. your Twitter handle to track mentions and sent tweets. The most important column is the second one, because it lets you easily follow the Q&A, so you know when a question is asked, and you remember which one you just answered.

TweetGrid also automatically adds the hashtag to all of your tweets, so you don’t have to worry about forgetting to add it.

TweetGrid Tweet Chat

Don’t do it Alone

This one is easy – I couldn’t have done it by myself. I want to thank David again for his help during the chat – he was my second set of eyes. The Tweet chat ended up getting close to 200 participants at different points in the hour – it’s virtually impossible to reply to everyone’s comments and keep an eye out for the host’s questions. While I was on Hootsuite answering comments, and replying to mentions, David was keeping an eye out for questions. When the next question would pop up, he would let me know so I could answer promptly, and keep the pace of the chat going.

Get Organized

What I loved about #MediaChat was that Aaron sent me the questions he was going to ask me beforehand, so I could pre-write my answers. When he asked me a question, I was ready to go simply by copy/pasting my pre-typed answer. This made sure I could answer quickly, and didn’t have to waste time typing anything. My focus was on engaging with the participants.

One last thing I would add – leave room in your answer for re-tweets (so roughly 15-17 characters). TweetGrid will show you how many characters you have left in your tweet, and takes into account your #hashtag as well.

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Again, thanks David for helping out with the chat, couldn’t have done it without you. Everyone, make sure to join us in our own SteamFeed chat tonight! – #SMRebelsHelp at 9PM EST. Our host this week will be Robert M. Caruso (@fondalo), with guest Rock Scar Love (@rockscarlove).

Have you ever participated in a Tweet chat? What was your experience like? Please leave a comment below!

How To Be Social With Social Media

When you mention social media, some people  immediately think about Facebook. And because of this, some business owners think that a social media strategy is dependent on the social network you participate in. However, the ‘social’ part of ‘social media’ is the same on every network.

social media

The one way social media message

Many companies are treating social media the same way as they would treat Television or Radio advertising. Some companies think they can just create some ad, share it on multiple social networks repeatedly, and get results from it. But social media simply doesn’t work that way. Why? Because social media is about people who want to gather informally and be social!

People are tired of receiving a one-way message from companies. Nobody wants to go on Facebook to “like” a brand if all the company does is talk about itself. So what are you, as a company, going to do about it? Here are a few ideas that might help you get on the social media ‘bandwagon’:

  1. Social comes from within. Companies that are fun and energetic, and that live a social culture outside of social media will be the ones that thrive on social networks.
  2. Shut up, and listen to what your customers are saying. After that, share content that they like. If you’re sharing content that your customers don’t care about, nobody will listen.
  3. Engage with your customers. Let them know that you are there, and that you are relevant to them.
  4. Provide value in your content. Don’t simply post company updates if your customers don’t receive value from it. Share stories, case studies, white papers, coupons, entertaining videos, etc.
  5. Be transparent. Show your customers what you’re made of. Be authentic. Show personality. Show gratitude to your customers, let them know you care!
  6. Always respond to comments, whether they are good, bad, or ugly.
  7. Be ready to relinquish control. Your customers have a story, let them tell it. Embrace content from others, and grow your community.
  8. Most importantly, be remarkable! Playing it safe is the riskiest thing you can do. If you play it safe on social media, you’ll most likely become boring, and your fans will be non-existent. So spice it up, take a risk, and do something remarkable!

Notice how I never mention a specific social network in this list? It’s because social is irrelevant to the ‘media’ (network). Choose the channel that is most suitable for you, and apply the above list to it. Doesn’t matter if you’re on Facebook, Twitter, or LinkedIn, all of the above apply to any network. Crazy huh?

So what is your advice for social media? Do you take a holistic approach to it, or do you focus on each individual networks independently? Please share in the comments bellow!

Good Social Media Is Like a Good Burger

When you’ve been involved in social media for a bit (either professionally, or just for fun), you’ll start to notice how much you can associate social media to other things in life. I always love to make social media analogies based on stuff I love. For those of you who know me really well, you know that I LOVE cooking. If I wasn’t in the marketing industry, I’d probably be in culinary school studying to become a chef. So what I often do is try to associate social media with food. Let’s see how good social media is like a good burger:

Social Media BurgerYour bun is your foundation! (Social Media Strategy)

If you don’t have a bun, you don’t have a burger. Period. The bun is what holds everything together. This is the same for your social media strategy. You need a sound social media strategy in order for you to be successful online. Why are you on social media? Is it to promote your small business? Is it to build a personal brand for job hunting? How do you know which social networks or tools to use?

Take away: Set yourself some goals in Social Media, then map out how you will achieve them. Write them down, so you remember what they are! Without a clear social media strategy or plan, how do you expect to get or measure results? You need to know what you want to do on social before you jump in.

Your meat is your content! (Content Strategy)

Once you’ve laid-out your foundation (Social Media Strategy; bun), you need to start thinking about content. Your meat is your content strategy.  A good burger usually has 80% meat, and 20% fat. Use the same principals for your content – 80% of your content should be from others, and 20% from your own. But make sure your content is relevant to your target audience.

Take away: Look at what your target audience likes, and create and find content related to their interests. Set up some RSS feeds from reputable websites and blogs on your Google Reader to make it easy to find content. Make sure you have a blog, and you update it regularly. Vary your content so your audience doesn’t get bored.

Don’t forget cheese, ketchup, and mustard! (Facebook, Twitter, and LinkedIn)

Every basic burger comes with basic ingredients – cheese, ketchup, and mustard. You can relate this to the basic (or most popular) social platforms – Facebook, Twitter, and LinkedIn. The reason why they’re so popular is that they are very simple to use. Chances are your target market is on at least two out of the three platforms, so you should probably be there too!

Take away: Start with the basic social networks – these are the ones that are the most adopted by users, and probably where your customer is spending the majority of their social media time.

Extra toppings are great too! (Non-traditional platforms and social media tools)

Let’s face it – who wants to stick with a plain ol’ burger when you can put lettuce and tomatoes on it too! Explore the different social media tools that are available for you (Hootsuite, Buffer, BundlePost, Tweriod, SocialBro, etc.). They’ll make your social media execution a lot easier. You can also explore other non-traditional social networks, like Pinterest, StumbleUpon, and MySpace (you might have a hidden target market there).

Take Away: Educate yourself about the different social media tools you can use, and try out some of them. It will make your work a lot easier! Also, don’t ignore the other social platforms if your target audience uses them (but only if your target audiences uses them)!

Burgers go well with fries (Integrated Social Strategy)

What’s the perfect side for your burger? Fries! Remember, your social media efforts work very well with other parts of your business. Try to integrate your social media strategy with your customer service, marketing, HR, or PR.

Take away

Just remember this: Don’t put too many ingredients on your burger, or you won’t be able to chew it! A lot of people when they start in social media think that they need to be on every single social network. That’s not true! Stick to what works for you, or your company. If you’re not seeing results from a certain social network, don’t waste your time on it.

How else is social media related to a good burger? I’m looking forward to your associations between the two, so leave a comment below!

How to set up your Hootsuite dashboard so you’re always listening

For some of you that are new to social media, you might be overwhelmed with all the software and tools that are available to you. Some of you might not even know yet that there are tools to manage your Twitter streams more efficiently! But most importantly, some of you might not know how to set up your tools to make sure they are running at maximum efficiency.

One of my favourite software to use for Twitter is Hootsuite (it can be used for other networks as well, but I’ll be focusing on Twitter in this post). Hootsuite allows you to manage your content in a way that makes sense, and that is easy to follow. If set up properly, you won’t have to worry about sorting through mentions, re-tweets, direct messages, etc. There might also be people talking about you on Twitter, but not mentioning you in that Tweet – you want to be able to follow these conversations as well, and respond to people that are talking about you online.

I’ll show you how I set up my Hootsuite so I’m always aware of who mentions me, who talks about me, and what my Influencers are saying.

Set up your main Hootsuite dashboard so you can listen to EVERYTHING

I have a specific order in which I set up my main dashboard on Hootsuite.

First off, you’ll need to know how to setup your Twitter dashboard. Click on the new tab button (+ button) to start a new tab.

Once you start a new tab, you’ll need to start setting up streams. To do this, just click on the add stream button.

You’ll end up with a box like this. Select your Twitter account, and then start adding the “types of streams” on your dashboard.

Now you’re ready to start adding streams. My dashboard has the following streams, in this particular order – My Tweets Retweeted; Mentions; Keyword Search (domain name, hashtag, alternate spelling); Sent Tweets; Retweets By Me; Direct Message (Inbox); Direct Message (Outbox); Home Feed. You can slide the newly added streams in whatever position you want them by just clicking on the top bar, and dragging it.

All of these functions can be found in the main stream tab except for “Keyword Search” – this one is found in the Keyword tab:

I’ve added the following Keywords for SteamFeed’s account: SteamFeed [this is our domain name], #SMRebels [this is our hashtag], and “Steam Feed” [an alternate spelling]. This way, I can see who tweeted links from our website but haven’t mentioned us in the Tweet. This allows me to respond to people, and thank them for the Retweet, without them directly mentioning @steamfeedcom. Also, a lot of people mention @steamfeed instead of our Twitter account, so we can monitor these tweets as well.

With this setup, you’ll be able to listen to everything anyone is saying about you (or your company) in one simple place. I take it a step further, and listen to what my influencers are saying as well.

Listen to your influencers, brand evangelists, friends, and competitors

I always keep a close eye to what my influencers are saying, and I do this through Hootsuite. It’s the same setup as your “Keyword Search” for your own brand, except the keywords are for someone else’s Twitter presence.

To do this, create a new tab (like was shown previously). You can call that tab whatever you want (I name it “Tweep monitor,” for people I like to engage with). Once you’ve created the tab, start a new “Keyword Search” stream, like you did for your main dashboard. Instead of choosing keywords that are related to your Twitter account, type in the following: [Twitter handle], [domain name], and [alternate spelling]

For example, I like following conversations about Radian6, so I set up Radia6 (their domain name) and MarketingCloud (their Twitter handle) as search terms to monitor what they say, and what people say about the company. Make sure you don’t put the “@” symbol when you type in the twitter name that you want to follow, or it will only track people that are mentioning the account, not what that account is actually tweeting.

There are all sorts of things you can track with Hootsuite, as long as you know how to set it up. You can track industry keywords, your competitors, and what people are saying about you. Hopefully this helps you understand how to use Hootsuite as a listening dashboard, and helps maximize your Twitter management efficiency.

How do you use Hootsuite? Who (or what) do you like to track using this platform? Please leave a comment below!

How to Build Powerful Social Media Connections

Have you ever wondered how some people have so much influence online? Or maybe you’re just wondering how you can get influencers to share your social media campaign? You need to work on your social media connections.

social media connectionsFor those of you who are new to social media, you might not fully understand the power of a social media connection. When I say “connection”, I don’t mean a simple fan or follower – I mean a relationship that has been nurtured from hours of conversation both online and offline. Having 2,000 followers on Twitter is one thing, but how much time have you actually taken to get to know your followers better?

A lot of us tend to fall into routine engagement in the social space. I have to admit, I tend to fall into routine engagement myself from time to time when I’m really busy. What I mean about routine engagement is this: Someone tweets out your link, so you thank him/her. In return, you tweet out that person’s link, so they thank you. And this cycle keeps going on and on.

Can you see how this relationship will take you nowhere? Engagement is happening, but there’s no real conversation taking part. So how can you change this routine engagement into something more? Here are a few tips that could help you turn a simple follower into a real, powerful connection:

Ask questions

In addition to thanking people for sharing your content, ask them questions. Ask how their day is going. Ask what they thought about your article (this is also a good way to force people to ACTUALLY read your content). Ask them something that is related to their twitter bio. People like to be asked questions.

Comment on people’s content

After you’re done sharing someone else’s content, bring up a point that you liked (or didn’t like) about the article. It’s a good way to lead into questions and conversation. People will appreciate the honesty, and it will show them that you actually read their content!

Take the conversation outside of Social Media

I would say the best way to strengthen a social media connection is to take the conversation outside of social media – either on email, Skype/phone, or face-to-face. If you take this step, your connection suddenly becomes real. It’s a lot easier to find out information about each other when you’re not limited to 140 characters.

Don’t abandon the relationship

Once your relationship has built up to a point that you both are willing to help each other out, make sure you don’t stop nurturing that relationship. Once you’ve asked the person for a favour, don’t abandon the relationship. That person will suddenly feel used. If you ever try to re-kindle the relationship at some further point, they’ll be very reluctant to work with you again. Make sure you keep in touch!

 

If you’re wondering how to get influencers involved in your campaigns, how to leverage followers to help you get a job, or even to convert one of your fans into a customer, practice this advice. Some of the people that have the most influence over their networks make sure they nurture follower relationships. Building relationships through social media can prove to be very useful and valuable, as long as you approach it in the right way. SteamFeed.com was born because of some of the relationships DJ and I had nurtured through our social networks. Anyone can do it, it just needs time. Don’t rush it.

What advice would you give to someone trying to build their social media connections? Please leave a comment below.

How to get a recruiter’s attention through social media

If you’re a recent college graduate, or someone looking for a career change, you’re probably spending a lot of time networking, filling out job applications, and sending out résumés and cover letters. But have you ever tried getting a recruiter’s attention through social media? It’s clear that social media has now become a big part of business, and that includes the hiring process as well.

At the start of 2012, I decided I wanted to work for Radian6, so I created a social media campaign targeted towards the company. The goal was to get an interview with a recruiter. Here’s what I did:

  • I first started out by setting a plan, and a goal. This way, I had clear direction with what I wanted to do, and how I was going to do it.
  • I started engaging with Radian6 on Twitter on a regular basis.
  • I decided to write this post as my job application.
  • I engaged with my influential followers, and asked them to share this post with their community.
  • I tagged Radian6 in the post on Twitter and Facebook to make sure they would see it.

Results? I was contacted by email within 24 hours to set up a phone interview. I had my phone interview within 48 hours of me writing the post. Other people were interested in the post too, and decided to write articles about it! Here are the links to the articles that different people wrote:

I did not end up getting the job with Radian6 because of bad timing (the position started in march, and I only graduated in May). However, I ended up making great contacts during the experience! Also, Radian6 invited me to write a guest post for their blog. You might say this campaign was not successful, but I would disagree. The goal was to get an interview, and that goal was accomplished. To me, that’s success. The best part about all of this was that it took me as long to write the blog post as it would have to write a cover letter and  résumé specifically for that company.

So how can you take my example, and apply it to you? Here are a few tips of what you could do with your personal online presence that might help you get a recruiter’s attention through social media.

Your online brand must be professional

  • Make sure your social media profiles are clean. Pictures must be appropriate and keep any negative comments about employers to yourself.
  • Establish a headquarters (i.e. website or blog), and show your skills through your writing. Be creative with it.

Listen to what hiring managers are saying

  • Find the companies where you want to work. Make sure you are present and active on the same networks as they are.
  • Look at their online presence, and listen to what they are saying. Engage with them and introduce yourself to the company.

Be creative, and take calculated risks

  • Doing something creative online has a much greater chance of recruiters remembering you. Find out what’s been done and learn (don’t copy) from others. Make sure your idea is original to the company, or it won’t stick.
  • Direct your message to the company. If they are active on Twitter, send them a link to your online résumé.
  • Ask your followers for help! The more people that are involved, the better chance your application will be seen.

Even though I didn’t get the job at Radian6, I still engage with them on a regular basis, and they still know who I am. Don’t be scared of taking a risk, and getting a little creative with your online résumé. You’ll see that results will be much greater than the traditional job application, in most cases.

What has worked for you when using social media for job hunting? Did you come up with a creative way to approach a company? Please leave a comment below!

How to convert Twitter followers into leads

When it comes to converting Twitter followers into leads, the secret to success is trial and error. The more you experiment with different social networks, the more you experiment with content, the more you experiment with timing, the better understanding you will get of what works and doesn’t work for YOUR company. You could try some of these tactics, and see if they work for you:

twitter followersTarget your Twitter followers

One really important thing that I have found helpful is to make sure that your followers are 100% targeted. If you’re a marketing company selling your services to small business owners, FOLLOW SMALL BUSINESS OWNERS. Don’t waste your time following big name industry leaders that won’t ever speak to you or acknowledge your presence online. Instead, connect with people that actually care about what you have to say.

  • Use Twellow.com to find people to follow. It works as a yellowpages for Twitter. Follow people that you think could be a potential customer. If you’re relevant to them, they’ll most likely follow back.
  • Use the #hashtag search tool on SocialBro.com. It will show you around 1,000 Twitter users that actively use the #hashtag. Explore users. Check how many people follow them, and how many people they follow back. Check their tweets as well. If you don’t see any ‘via @’ mentions, re-tweets, or any conversations actually taking place in their last 10-15 tweets, they’re not worthy of your follow. They only want to promote their own message, and won’t actually develop a business relationship with you.

Make sure your Twitter followers are online!

A tweet usually doesn’t last very long. And if your Twitter followers aren’t online to read your tweet, then your message will be lost.

  • You can listen to some studies, and try optimal times if you want, but large studies are generalized results. They may work for you, and they may not. However, using specific tools like Tweriod.com and SocialBro.com will show you when YOUR OWN FOLLOWERS are online. This is when you should be tweeting.
  • Take your optimized times, and schedule your content at those times using tools like Hootsuite or BufferApp. Scheduling your content ahead of time will make it easier for you to manage comments later on in the day. Scheduling content should only take about 30-60 minutes of your day, the rest of the time you should be conversing with your Twitter followers.

Ask the right questions

What I see too often are people that say Twitter is not generating any business for them. When you look at their Twitter accounts, they’re not asking any questions, or having any conversations of any sort. Quotes won’t generate business.

  • If someone mentions you on Twitter, or re-tweets your content, thank them and initiate a conversation – ask them how they’re doing. Most people will answer ‘Good’, but if they answer ‘So busy, I don’t even know what to do’, or ‘Good, but I think I need a vacation’, this is your key to jump in. Ask them why they’re so busy, and if you can help in any way. They might just be looking for your offering.
  • Listen to #hashtags that are related to your industry. Often people will ask questions that you can answer. They’ll appreciate the help. Your job is to keep the conversation going, and follow up on a regular basis. If something else comes up, you’ll be there to offer help again. This will build a relationship, and when this person needs your service, you’ll be someone they’ll think of.
  • Listen to your competitors, and what their clients are saying. If a client is complaining, swoop in and ask if there’s anything you can do instead to help. They’ll be impressed.

Make sure your content converts

A quote does not convert a reader into a lead, there’s no link. Your own advice in 140 characters does not convert, there’s no link. Make sure that some of the content you put out reaches back to your website.

  • Vary your content.  Make sure some of your content links back to your site, but also share other people’s content. Social media is not meant for advertising your own message all the time.
  • Make sure that the content you share from your website or blog is conversion friendly. Have a newsletter signup sheet, a contact form, a free download, a quote form, an email subscription to your blog, etc., right at the top of your page, so people can clearly see the conversion form. Don’t put it at the bottom, or people won’t see it. If there’s no conversion form on your blog or website, your traffic won’t convert to a potential lead.

Do you have any tips or tricks that you’ve used before to help convert twitter followers into leads? Do you have any tips or tricks to convert users of other social networks into leads (e.g. Facebook, LinkedIn, Pinterest, etc.)? Please leave your comments below!