Samsung Galaxy Note I: Product Review

Okay I have had my Samsung Galaxy Note smartphone for about 5 months now and I have a pretty good grasp on the use and functions of this awesome product. The Note is so much more than a smartphone, updating the operating system to ICS really put this tool over the top for this social media professional. I have recently added a compatible mini keyboard which allows me the opportunity to carry my office in my front pockets. I love that I have the ability to work from anywhere, combined with easy portability. Lets take a moment and dig a little deeper.

The Pros

A handheld computer…

This little baby really is a handheld computer. I rarely have to break out the old laptop anymore. Whatever my laptop can do, the Note handles as well. Utilizing cloud technology as long as I have a wifi connection, I can do almost anything remotely that I can do in my office. Addtionally using Evernote I can create and add to blog posts, writing assignments, etc., from where ever I choose to work. The size of the device with it’s 5.3 inch screen, in 1280 x 800 pixel resolution makes working with the Note easy, and doesn’t strain the eyes. The 16 GB of memory make for adding many apps without using up all your memory, add an additional 32GB of external memory and you are good to go for some time.

The Camera

The 8.0 megapixel camera is one of the best on the market for smartphones. Pics and vids are amazingly clear. I have been able to use the camera many times to capture a pic when I don’t have my regular Samsung 12.2 megapixel camera. The Notes camera is adequate enough to make it usable in a pinch.

Screen Size

The 5.3 Inch monitor as I will call it is great for being able to view things comfortably. No squinting necessary with the Note. The gorilla glass is pretty indestructible and a great added advantage.

The S Pen
The S pen is what makes this device so different. The functionality that the S pen provides is amazing. Take it from a simple artistic tool to create art, to a fully functional office product, capable of editing, creating, moving, drawing and changing documents, as well as capturing any and all screen shots. There is so much that the S pen does that I am still finding new uses for it constantly.

As with any device there are Cons: 

While many have commented on it’s size has never really been an issue for me personally. Some people do think the device is too big however.

Originally only available from AT&T, I think the device is now available from T-Mobile as well – Sprint users, sorry. I actually had Sprint as my carrier but since they couldn’t get the device, I switched. I have had no issues with AT&T thus far.

Overall this device absolutely rocks! One of the best decisions I have made was to purchase this awesome business tool. Now with the introduction of the Galaxy Note 2 with Jelly Bean, I may just be in the market to upgrade….

Google Plus Gets It For Business

There are many more than three advantages for getting your business on Google+, but I thought I’d list a few that weren’t directly related to SEO.

We all know that social media puts a huge stress on a company’s time and financial resources.
Myths to the contrary, Social Media is not free nor easy.

Consultants tell brands to go where their clients are. It’s marketing 101.

So if their clients are on the internet, if they use Google Search, have a Gmail account, watch YouTube videos, read RSS feeds on their Google Reader or use Google Docs then yes, brands should be on Google Plus.

Google Plus pagesGoogle Brand Pages are similar to Google+ Profiles; all of the functions such as commenting, sharing, Hanging Out etc. are the same.

The differences are:

  • Pages can’t add people to circles until the page is added first or mentioned.
  • Pages can be made for a variety of different entities whereas profiles can only be made for people.
  • Pages can have multiple administrators. It has only one owner but up to 50 managers.
  • The default privacy setting for elements on your page profile is public.
  • Pages have the +1 button. Appearing under your profile, this is a way for people to endorse you. The other is to include you in their circles, of course.
  • Pages can’t +1 other pages, nor can they +1 stuff on the Web. (But like profiles, they can +1 inside Google+.)
  • Pages don’t have the option to share to ‘Extended circles’. (friends of friends)
  • Pages can’t hangout on a mobile device.

 

Why should you want to stake a claim on Google Plus Pages?

1. You can follow your fans back.

You can place them in “circles”. This is a great management tool for segmenting your clients.

For example, you can have a circle for prospects, one for geographical area, one for past sales. It actually makes for a decent CRM system as you can move them through different circles as the sales cycle progresses.

Having your brand in their circles allows you the ability to interact with them as you would on your personal Google+ profile page.

You can then follow their updates, comments on their posts and +1 them as your Page.

 

Create a Google Plus Page 

2. You don’t have to spend big bucks to get your content seen


As Google Vice President of Product Bradley Horowitz says in this video interview for Business Insider, Google’s not worried about meeting the next payroll, so there aren’t any ads now will there be sponsored posts in our streams for awhile.

As a brand, your reach is dependant on the quality of your content and promotion.

If someone likes what you have to say then circles you, everything you post will appear in their stream with these provisos:

   - That your post is shared to “public” (It’s the default)

   - That your follower hasn’t buried you in a seldom viewed circle or “muted” them.


The main difference with Facebook is that there is no algorithm that dictates who will see your content. The control is totally in the hands of the people following you.

 

3. You can do business on Business Pages

In case you haven’t heard, Google+ is Google.

All of the apps that you use for business are available on the Google+ platform, Google Drive, (docs), YouTube, Gmail (totally synced with G+) and the most heralded feature, Google+ Hangouts and Hangouts On Air.

With Hangouts, you can collaborate with clients in video conferencing of up to 10 people at a time. For educational institutions that have Google Apps for Education, that increases to 15pp.

These are virtual meetings where you can watch videos, share and edit Google documents, present a product or hold a focus group.

With Hangouts On Air, you can host your own TV style show on your business page. This is a great way to drive people to your Page. It’s a live broadcast that is publically viewable but participants must be invited.

Once completed, it’s immediately available for viewing on your Page or YouTube channel.

 

Google Plus HangoutThere are no third party apps needed to access these features or  have access to your personal information.

Your Google sign in is your key to all Google products.

Do you have a strategy for your Google+ Page?

 

Handling Customer Complaints Over Social Media

It happens to the best of us. You do your best to offer high quality service and great products to your customers, but eventually you will have a displeased customer. Often this will be no fault of your own. It could be a failure with your shipping company, unrealistic service expectations, or a glitch in coding but in reality the problem isn’t what matters. What matters is how you resolve it. So, what do you do when a customer complains publicly on your Facebook or Twitter?

Customer Complaint

photo credit: Automotivespace via photopin cc

Respond Immediately

No matter what the complaint is, even if you feel it is unwarranted and ridiculous, you must respond immediately. In order to respond immediately, you must be always listening. The complaint might be vague, but you need to respond in some fashion. The spotlight is on you now, and the world is watching.

Be Personal

When responding make sure you address the customer by name. Talk to them on a personal level. Nobody likes talking to a robot. Especially when they are upset. Which response would you rather hear? “Sorry for the inconvenience, we are looking into the issue” or “Hi John, I’m sorry you are having issues accessing your account. We are actively working on getting the problem solved right away. Are you getting any error codes?” Both responses say essentially the same thing, but one will go much further than the other.

Understand the Real Problem

Rarely have I seen an upset customer give all the details necessary of the issue of their problem. Ask probing questions. Dig deeper. The better you understand what went wrong, the more likely that you can fix the issue and turn an upset customer into a customer for life. Often times you will have to take this part private, but that is very easy through DM’s and FB messaging. Worst case, you could always take the old fashioned approach and just email them…I guess.

Make Sure the Problem Gets Fixed

Seems redundant, right? Once you tell a customer you are working on fixing the issue, you should well…fix the issue. Sadly, this is an area that I have seen a few companies fail. They respond right away, get all the necessary info, tell me that they’re going to fix the problem, but then I never hear from them again. The rep must have felt great for putting out a “social media fire” short term, but without fixing the issue, it’s just going to be much worse for the company the next time around.

Keep it simple, Always do what you say you will do.

Have you ever had a customer complain over your social channels? What advice would you recommend for handling an upset customer?

5 Ways to Clone Great Social Media Content

To keep your brand’s social media presence strong, you need to feed it a steady supply of great content every day.

But, coming up with that content doesn’t have to be a major production number.

You likely already have strong content on hand (either on-line somewhere or even stuck in a file cabinet in your office.) Instead of developing new stuff from scratch, riff on/reuse this stockpile of awesomesauce and use it more strategically. This approach can both save you time and energy and ensure that you continue to do a bang-up job meeting your audience’s needs.

Cloning Social Media Content

photo credit: pvera via photopin cc

No need to break out the lab coat to get started. To do some content cloning, you just need to follow these simple tips…

1. Coax new content out of your existing assets.

Some of your preexisting content may naturally lend itself to being source material for new pieces of content. Start by auditing what you have on hand and look for natural points for editorial evolution. Ask yourself, “Could this topic be more fully explored in a different form?” or “Could a different approach tell our brand’s story in a more compelling way?”

Use your analysis, and the answers to your questions, as the jumping off point for creating new content. For example:

  • Sales sheets are natural source material for video tutorials. (Just explain the points on the sheet, but in front of a camera, with a story or two to illustrate them.)
  • Client/customer testimonials are natural source material for Q&A blog posts. (Just contact some of those quotable folks and ask them questions to get them to expand upon their original thoughts.)
  • FAQs on your site are natural source material for Facebook Fan Page posts. (If these are questions your clients/customers naturally have, use them as a jumping off point for real-time troubleshooting or service.)

2. Put your content in a different context/perspective.
If a piece of your preexisting content has resonated with your audience, (use your site/social analytics or crowdsourcing within your social channels to identify which pieces these are) try exploring these same topics in new pieces of content, but from a different vantage point or within a different context.

For example, let’s say you’re an organic food co-op that wrote a popular blog post called “Top 10 Trends in Organic Grocery Store Sales.” Your topics in follow-up posts, videos, podcasts, etc. could be…

  • “Organic Grocers’ Picks for Top Sales Trends” (Looking at the original topic, but from the perspective of grocers.)
  • “Shoppers’ Top Picks in Organic Groceries” (Looking at the original topic, but from the perspective of shoppers.)
  • “Top 10 Emerging Trends in Organic Grocery Sales” (Expanding the context of the original topic — what’s on top — to also cover what trends are waiting in the wings.)
  • “How Organic Grocery Trends Influence Organic Farming.” (Looking at the original topic, but from the perspective of a different industry.)

3. Drill down or spiral off on your content themes.
Similarly, if a piece of your preexisting content has resonated with your audience, consider using it as source material for a more in-depth examination of the topic or to jump off on a sub-topic tangent that will enable you to expand the perception your audience has of your brand.

Using the example above, let’s say your “Top 10 Trends in Organic Grocery Store Sales” blog post identified organic skin care product sales as one of the top trends. Your drill down sub-topics in follow-up posts, videos, podcasts, etc. could be…

  • “Why Organic Over Commercial for Your Skin Care?” (This new focus enables you to now explore the strengths of the products you stock in your store.)
  • “Why Buy Skin Care Products in A Grocery Store?” (This new focus now enables you to describe how you showcase products in your store — such as allowing for testing, samples, etc. — giving a shopper an experience they can’t get online.)
  • “How Does [Name] Co-Op Choose Skin Care Lines? (This new focus now enables you to educate your audience on your store’s rigorous product vetting process.)
  • “Customer Picks For Top Skin Care Products” (This new focus now enables you to reinforce your customer-centric approach to business and showcase testimonials, which can then become additional Q&A posts — see #1.)

4. Approach your content from an opposing vantage point.

Similarly, you could take a popular piece of your preexisting content, and propose a counter argument against it to more fully explore the topic. By moving beyond editorial approaches that are safe and conventional, and holding up a mirror to the good AND bad in your industry, you can help to establish authenticity for your brand.

For example, let’s say that some responses on your “Top 10 Trends in Organic Grocery Store Sales” blog post are from people arguing that organic skin care products are a rip off. Counter argue (or simply acknowledge) those comments in an original piece of follow-up content or perhaps even invite one of the counter-arguers to write the content for you. For example:

  • “Organic Skin Care Products vs. Commercial: What’s the Difference?” (Acknowledging that they both have pluses and minuses.)
  • “Top 5 Most Reputable Organic Skin Care Companies” (Acknowledging that finding a good company takes vetting – which is where your store comes in.)
  • “Buyer Beware: Things to Look Out For on Skin Care Labels” (Giving your customers the tools to make wise buying choices in your store and in other stores, too.)

5. Identify and explore macro trends or theories.

Social media moves incredibly fast. If your brand is consistently active, it will not be too difficult to amass a large library of posts and conversational exchanges, (in addition to long form, more labor-intensive pieces of content, such as blog posts, videos, etc.) in a short period of time.

When you’re looking to do some cloning and expand your content offerings, go back and read through these old posts and look for trends in what you’ve said and what people have said to you in return. (You’d be surprised how few brands do this.) Then develop new content in response. For example:

  • Is your brand continually walking around some topics (e.g. ethics, legal issues) because they make you nervous, in spite of the fact that your audience keeps asking you questions about them? Maybe it’s time to bite the bullet and tackle those topics head on in a way that makes you feel safe.
  • Are some of your brand’s older posts, in retrospect, way off base? Maybe revisit those topics and publicly take yourself to task. Admitting that you’ve made a wrong call can show your audience that, not only are you humble, but also flexible and unafraid of changing your mind.
  • Are there any big insights that jump out at you after reading over six months or a year’s worth of your brand’s posts? (Essentially, “What can you learn from auditing your own brain?”) Maybe write a “year in review” post to share your ah-ha moments (these posts also give you a chance to link back to your old stuff and spread some SEO love.)

There you have it…five different ways to create dozens of new pieces of content from a few pieces of source material. All you need is an eye for detail, an imaginative mind and some good editing skills.

So, fire up your lab equipment, social scientists. It’s time to start cloning.

How do you clone your content? Please leave a comment below!

 

Search: Fishing in the Clickstream

VISIBILITY: Part 3 – Search

Ever heard of that old cliché, ‘you’re fishing in a bowl’? Getting that kind of predictable result would be fantastic, wouldn’t it? If I could guarantee that to my client, I would be golden and sitting on a beach somewhere preferably reading some obscure science material. But it is obviously not so easy to gain that kind of predictable traffic for your customer. It takes knowledge of the search criteria, how your audience is looking for that information and even behavior science to really map out a close target. And I mean just a close location where the ‘fish’ really are!

In my last SteamFeed post, I touched the tip of Engagement in visibility [Part 2] which is developing your 5 main channels that connects you with your audience, [5 Touch Points of Engagement: Not in ‘Likeness’ But in Diversity]. In this last step of creating visibility [Part 3], I will just graze the surface of ‘Search’ in all its conducive power but you will be surprised at the final analysis on how truly simple the perspective on search is!

Search – Where the Fish Are:

1. SEO – Search Engine Optimization has been an ongoing chess game since the beginning but much has changed leveling the field by the search engines themselves (Google being the heaviest hitter). Before Penguin (Google’s newest search algorithm) and Panda (Google’s newest content updater) came on the scene there were many more ‘tricks’ not penalized to grab that coveted top ranking spot. Now the tables have turned and even a few big reputable companies got caught in the landslide and had fallen off the rankings and hard! The new algorithms didn’t account for many reputable links and cut everyone down off the ladder. Google quickly released new updates in the wake of the backlash.

But how can you legitimately get the ranking you deserve? It’s all on generating the best, relevant content. I know that seems so simple but it is what Google is striving for. Genuine, quality site content and shareable! The engines like shareable information most but make sure it is in alignment with your content as a whole not just thrown in there for ‘shareablity’. Next is links! No longer will any site profit from link schemes by grabbing low quality links on non-relevant sites. Create links by finding strategic partners that make sense in your info arena. These backlinks can be as a contributing author on their site or by adding a resource link. Just make sure it is relevant to the site and WHERE it is linking to. If you are new to the scene check out your Page Titles and Descriptions. Optimizing them can make a big difference for a newbie on the scene (they should be optimized regardless). If you have local markets then gear your descriptions and content toward that geo-targeted area.

{That’s just a few …}

2. SMO – Social Media Optimization is the sister to SEO. These work in tandem, did you know that? Google wants them to be your team in Search. So you need to consider this as well, since Google still owns almost 70% of the market share (as of 11/30/12). How can you up the ante with your social? First take each profile for each of your social networks and optimize them based on word selection and description but keep the consistency across each network (for brand, message and voice). You can keep them segmented in how you’re engaging but for search purposes remember those consistent key ‘modifiers’ (meaningful and descriptive text in your data) across the board. As always keep them ‘relevant’ … sorry to keep throwing in that word but it is critical in search and has to be adhered to!

Then add proper tags to your blog posts for user ease. Add audio clips, video and PDFs into your posts. The engines love these especially because they are considered such shareable media. Use them where it makes sense don’t just fire out a slew of this media for search results, your audience will possibly find it a turn off. Variety is the spice of life, so without a doubt keep the variety just decide thoughtfully with search in mind. When deciding on modifiers in your posts compete where you can with long tail keywords (Type of keyword phrase that has at least three and some times as many as five words in the phrase. Long tail keywords are used when the website wants to refine search terms to the web page, as well as when the searcher is looking for something rather specific.). Sometimes selecting just a slightly different word that has the same meaning and audience usage can provide you more visibility then being the smallest fish in a very popular search word pool.

3. URLs and Hashtags – Your domain name grabs points in search so while you want it to reflect your brand and company name, you also want it to gain some search weight. So discern during this selection of URL options. The .com’s extension still rank but by adding the .co’s and some other extensions you can amplify your rankings. But again, add them with consideration to your audience in relevancy. These domains need to generate a real page with content/information that supports that URL not end up on some unsupported blind page.

Hashtags add draw in many ways and can increase your friends/followers on social network s. Instagram does a really nice job of this, as well as the originator themselves, Twitter. So take it one step further, promote these hashtags on all your other media (ex: social networks – LinkedIn, Facebook, Pinterest, etc. and on your blogs, websites and print). Again be thoughtful on selecting these hashtags. What would my audience be searching for? What terms would they be using and please use their terms not your own! Not sure how your audience is searching then you need to do a bit of research before just firing one out there.

4. Unstructured Content (images, video and audio) – Here you can use Alt Tags for your unstructured content media. The bots can’t read the content so it queries it differently than the text data. Don’t just put a list of keywords in even though it may seem like relevant words rather define the media with a sentence using very clear descriptive words on what the image, video or audio is about. Keywords will penalize you even though you intended it to be a genuine explanation for your audience. Keep all this material ‘shareable’ by adding plugins and already built-in options to share it on other channels. You can also make sure you ‘watermark’ (mark showing contact info of some sort) your images with your logo mark, Twitter handle, or URL. Keep this contained somewhere in the main section of the material not on the edge where it can easily be cropped out. The more viral share you get on this, the more your searchability stays intact!

5. Search Measurement Analytics – With all this research, thoughtful selection of modifiers, and relevant content work you have supplied would it make sense to not measure your results? And then what? How can you now reapply this found insight into your continued strategy? It is a must and don’t think that this part is easy. It is the hardest part but the most worthwhile. Search is an ongoing process that must constantly be refined. Also, it can become more and more specific based on the criteria you are measuring.

There is the top level view of clickstream analytics in reporting the results of how much traffic is coming in on which pages, how long they stay there and how many pages they have traveled to. Then you can move into specific IP addresses and follow purchase patterns and how the user navigated the site, where they linked to, what they were interested in and for how long. Sessionization will show you when they departed the site and when then returned. You have the ability to mine users for behaviors and social network effectiveness. Create scalable data queries that look into strictly behavior analytics. Customer patterns galore! Google Analytics does a nice job of generating decent reports and it’s free. If you are looking for more in depth analysis with some customized solutions then there are other analytics software out there from which you can choose.

In the end with the introduction of Penguin and Panda we no longer are trying to ‘beat the system’, though in effect I suppose we are always looking to get the best results. What becomes the driver is the relevancy of your content throughout every element you place on your site, your blog posts and your social networks.

Genuine content that makes complete and perfect sense to your audience is where it is at. I would love to fill this whole page up with nifty ‘tricks’ on how to circumvent that but it would help you not. Don’t we all want to provide the information that best educates, enlightens and motivates our readers to actually do something? So stop the keyword embedding you will be penalized. Write short relevant copy that describes concisely and overall use your BEST content and not manipulate the system!
… so now what? You’re ‘good-to-go’ right? Not so fast rabbit.

Continued Online Growth is next because it just “never stops” and neither should YOU!

How to Create Different Widgets on Different Pages Using a Plugin

In a previous post My Favorite Things to Use with WordPress Part 2 at the top of my favorite’s list was the plugin Display Widgets. This plugin allows you to display different widgets on different pages, thus allowing you to have custom sidebars on your WordPress site. Today, I am going to show you how to use it.

widget plugin

photo credit: bobbigmac via photopin cc


How to Install the Display Widgets Plugin

1. Login to the dashboard of your WordPress site

2. Locate the plugins area on the left hand side and click “add new”

3. Type Display Widgets in the search box and click search plugins

4. You will then see a list of plugins matching your search. Locate Display Widgets and click “install now”

5. It will ask you if you are sure you want to install this plugin. Click “ok”

6. After it installs you will come to next screen click “activate plugin”

7. Let’s use thing thing!

 

How to use the Display Widgets Plugin

There are no additional settings for this plugin. It is simply plug and play.

1. Go to appearance then widgets

2. Once in your list of widgets, select the widgets you want to only be on a certain page or pages. You can do this by clicking the arrow in the upper right hand side of the widget you select.

3. Once the widget is expanded you will see a new area beneath the normal widget options. The first item to select is “show/hide widgets”. You can either hide a widget on a particular page or only show it on a particular page. I found showing it on a particular page is most effective since the rest of your widgets will show on all pages unless you indicate otherwise. This is of course if you just want to hide a widget on 1 or 2 pages. Up to you.

4. For demonstration purposes I will use “show on checked”. So, select ”show on checked”.

5. Select which page(s) you want that particular widget to show on then click save.

6. If you selected for the widget to only display on the about page, then check it by going to any other page you have widgets and you will see it is not appearing on those pages, just the about page.

That is it. Pretty simple and self-explanatory.

Useful Ways to Use the Plugin

I will use myself as an example since I use this plugin a lot with other clients. In my use of the plugin, I have a lot of services that I offer and I break them up into pages. If you look at the page WordPress design services, you will see in the lower right hand corner it says “Other Services”, and you will see links to WordPress Development and Consulting & Traning. If you go to the WordPress Development page you will see in the same corner WordPress design and Training & Consulting, so that if you go to a particular page it shows other services that I offer but does not include the particular service of the page you are on. This way you can make it look slightly more custom to showcase other services and not have a link to the same page your user is on. It is just a nice touch. To do this, I just set up about 6 widgets and set up my different variations with WordPress design on particular pages and so forth and so on with all the other links. You can of course code this straight into the site using conditional statements, but I’m not above using a plugin and I can easily just go in and edit it and change it. Same applies if you are using this plugin for a client and they want to add more services. It is a nice way for them to edit it themselves. If you want to do additional links and things too an easy way for you or a client would be to just make a custom menu and use the menu widget. That way they do not need to write any html.

Call To Actions Need To Result in Action

The call to action (CTA) is one of the hardest things to master when it comes to e-commerce. It’s relatively easy to design an attractive page, and you can write great content that gets people pumped. At the same time, it doesn’t matter how good everything else is if your CTA falls flat. If you are having a hard time getting people to buy your product, then use these tips for a better CTA.

call to actions

photo credit: hiddedevries via photopin cc


Make it Distinguishable

Your CTA needs to be distinguishable. Most websites are using CTA buttons so that users know exactly where to click to buy, sign up or do anything else that you need them to do. If you want people to perform an action, then make the CTA button easy to see.

For example, if you have a red website, then make the CTA button blue or yellow. It needs to contrast so that users know exactly what to click.

Use a Consistent Design

You also need to keep the design consistent throughout your website. If the CTA button looks different on each page, then users might get confused about what they need to click. Keeping the design consistent in terms of color and shape will improve the number of users that click the button. It will also keep users from getting confused.

Active Phrases

The CTA button needs to have an active phrase so that users know what to do. Many novice Webmasters write “Click Here,” but this can kill your click-through rate. You need to be more descriptive than this. It lets people know what to expect when they click the button, and an active phrase will persuade more people to buy from you.

For example, you can use “Download Now,” “Get Started,” “Sign Up Here” or “Show Me More.”

Multiple CTA Buttons

You might feel a little pushy if you put multiple CTA buttons on one page, but this can actually help you under certain conditions. If your Web page is long, then some users won’t want to scroll all the way down to find the CTA button. Some users want to buy now, but they don’t know how to go forward.

You should have at least one CTA button above the fold, and then another under a long page of text. This makes your CTA button more visible and accessible, and it should improve your click-through rate.

Use Every Page

Most users will skim through all of your pages before deciding to buy your product. The key to improving your sales online is to make the sales process easy for customers. If you add the CTA button to just one page, then some users may forget where it is. These users will just leave to find another seller.

Conclusion

Many website owners don’t know how to properly make and position their CTA, but you need to learn this quickly if you want to improve your conversion. Just use a good design that contrasts your website, make it easy to find and use active phrases. These few tips on a proper CTA should help you sell more products or services.

How do you use call to actions on your website? Please leave a comment below!